Our circular economy blogs...
We dig into what the circular economy is, how it works, and how you can use it to make a better business (and a better world!). We use real examples large and small, from a wide range of sectors, around the world.
To find out more about the circular economy, listen to Episode 1 of the Circular Economy Podcast, read our guide: What is the Circular Economy, or find out more about Catherine’s award-winning book: A Circular Economy Handbook for Business and Supply Chains.
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Book review: Any Human Power by Manda Scott
We're in the decisive decade, when we need to share stories that offer hope. ‘Thrutopian’ stories can help us find ways through the constraints and complex challenges; to spark ideas…
Less, but better: a design for life
The research is clear - people are NOT demanding lower quality, lack of repair options and gradual reductions of product lifetimes. And yet, in a bid to increase revenues in…
Climate and inflation: are we facing unknown unknowns?
Climate and inflation: are we facing unknown unknowns? Or just pretending these risks don’t exist? Being explicit about what we don’t know can help us better understand how climate and…
Can staying true to our personal values accelerate circular change?
Our values guide our attitudes and actions, and most people’ deep-seated values support circularity and sustainability. But we misunderstand other people’s values, and that is holding us back. The field…
Book Review: The Wonderful Circles of Oz
My review of The Wonderful Circles of Oz: A Circular Economy Story, by Ken Webster and Alex Duff. Ken Webster, one of the circular economy's leading thinkers, and creative writer…
Dreaming our way to a fairer, thriving world
Millions of us are dreaming of a brighter, fairer, healthier world. And yet, we are held back, by those who want us to keep believing the false promises of consumerism.…
Are you held back by last-century thinking?
It was great to be featured by Greenbiz in January, although after reflecting, I realised a couple of my ‘soundbites’ could be read to mean exactly the opposite of what…
Circular economy rebound – is it always problematic?
Unpacking the tricky topic of ‘circular economy rebound’: when circular solutions end up causing MORE production and consumption, not less. But is it always a problem? I suggest that some…
Does circular mean sustainable? How ‘false solutions’ undermine our progress
Does the circular economy support sustainability? This two-part series begins by unpacking the root causes of the ‘wicked problems’ causing our sustainability crises, and then calls out some of the…
The best way to support the SDGs? Go circular!
If you’re familiar with the United Nations Sustainable Development Goals (SDGs), you’ll know they create a ‘shared blueprint for peace and prosperity for people and the planet, now and into…
Risks of business as usual
Our research shows that organisations in every sector face a variety of risks associated with 'business as usual' (the 'linear' economy). We introduce our new guide to 'linear risks' -…
Is greenwashing undermining YOUR sustainability work?
We explore why greenwashing (and circular-washing) undermines the work of ALL those pushing sustainability forward, ways you can guard against it in your own work, and how startups are proving…