Our circular economy blogs...
We dig into what the circular economy is, how it works, and how you can use it to make a better business (and a better world!). We use real examples large and small, from a wide range of sectors, around the world.
To find out more about the circular economy, listen to Episode 1 of the Circular Economy Podcast, read our guide: What is the Circular Economy, or find out more about Catherine’s award-winning book: A Circular Economy Handbook for Business and Supply Chains.
Why not stay in touch and get the latest episode and insights, straight to your inbox…
Circular economy rebound – is it always problematic?
Catherine Weetman
19th November 2021
Circular economy
climate
fashion
rental
resale
social value
sustainability
technology
Unpacking the tricky topic of ‘circular economy rebound’: when circular solutions end up causing MORE production and consumption, not less. But is it always a problem? I suggest that some…
Does circular mean sustainable? How ‘false solutions’ undermine our progress
Does the circular economy support sustainability? This two-part series begins by unpacking the root causes of the ‘wicked problems’ causing our sustainability crises, and then calls out some of the…
The best way to support the SDGs? Go circular!
Catherine Weetman
23rd September 2021
business models
Circular economy
design
Jobs
SDGs
supply chain
sustainability
If you’re familiar with the United Nations Sustainable Development Goals (SDGs), you’ll know they create a ‘shared blueprint for peace and prosperity for people and the planet, now and into…
Risks of business as usual
Our research shows that organisations in every sector face a variety of risks associated with 'business as usual' (the 'linear' economy). We introduce our new guide to 'linear risks' -…
Is greenwashing undermining YOUR sustainability work?
We explore why greenwashing (and circular-washing) undermines the work of ALL those pushing sustainability forward, ways you can guard against it in your own work, and how startups are proving…
Plastics – the good, the (less) bad and the ugly…
Catherine Weetman
24th March 2021
Circular economy
climate
fashion & textiles
Packaging
plastics
sustainability
systems thinking
Do 'headline-grabbing' initiatives that are just a tiny bit 'less bad' risk undermining the circular economy? Instead, should we focus on new systems, products and materials that help regenerate resources,…
Going for zero – how circular approaches help you meet net-zero targets
Companies and governments are making transformational net-zero climate-change commitments – what’s creating the momentum and how can circular economy approaches help you get there?
Beyond circular business should be FAIR
Sustainability and circularity isn’t enough, when we’re starting from here. We’ve already over-exploited natural resources, exhausted and destroyed land, forests, oceans and rivers, and created waste and pollution that is…
Ikigai for business: a purpose beyond profit
Ikigai is a Japanese philosophy dating back three millennia, and translates as a ‘reason for being’. It helps people get clear on their purpose in life, leading to wellbeing and…
Your trash is someone else’s treasure: matchmaking for end-of-use textiles
Catherine Weetman
29th April 2020
Circular economy
fashion & textiles
reuse
social value
sustainability
transparency
The Textile Review, founded by Katie Briggs, is making fabric use more circular and sustainable, with services to repurpose and reuse textiles. It connects businesses, designers and students, matching ‘I…
Fashion: from fast and forgettable to slow and sustainable – why purpose-driven brands like Baukjen and Isabella Oliver are choosing circular strategies
Catherine Weetman
21st April 2020
Circular economy
ethics
fashion & textiles
recycling
reuse
sustainability
Will fast fashion survive the coronavirus lockdown? Big brands are cancelling orders and treating their suppliers as disposable. The time is right for slow, sustainable and circular fashion. We go…
Semi-circular strategies
Catherine Weetman
2nd April 2020
Circular economy
remanufacturing
supply chain
sustainability
technology
You’re probably noticing the growing interest in the circular economy – but what on earth are ‘semi-circular’ strategies? We unpack what podcast guest Steve Haskew meant by ‘semi-circular’ and look…