fashion

Renting clothes is better for us, our planet and our babies

The ‘new normal’ – why renting clothes is better for us, our planet, and our babies

Renting clothing and fashion is going mainstream. We look at why it is better for people and planet, and how Eve Kekeh, founder of Bundlee, built a successful babywear rental subscription business by helping parents choose high-quality, sustainable options and get more value for money. We unpack the linear economy mindset of ‘sell more’, explaining why it’s a race to the bottom…