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Privacy and Cookies

The Rethink Solutions Ltd (Rethink) Privacy Statement sets out your rights and the measures Rethink will take to protect your personal data. This includes how we will use your information, what rights you have, and how the law protects you as an individual. Rethink is a Data Controller as defined under data privacy legislation.

Rethink will review and amend this privacy statement from time to time. You can always find the most up to date version on our website Any terms with a specific definition used in this statement, are highlighted in italics and are explained in the Glossary section.

What is personal data?

Personal data means any information relating to an individual who can be identified, directly or indirectly, by reference to the information.

Under data privacy legislation, individuals are referred to as data subjects. A wide range of information constitutes personal data including names, contact information, identification numbers such as passport numbers, financial information, employment details, and online identifiers often referred to as ‘cookies’ for example. This applies to both digital and paper-based information included within filing systems, or which is intended to be placed within a filing system.

What does processing mean?

The processing of personal data means any interaction with the information including viewing, collecting, sharing, storing, transferring or analysing it for instance. This can be by a Data Controller, or a Data Processor.

Our contact details

Rethink Solutions Ltd is a private limited company, registered in England under company number 08794003. Our registered address is Hudson House, Reeth, Richmond DL11 6TB.

For any data protection queries, please contact via email or write to the address in the previous paragraph.

The use of your personal data is covered by Rethink’s registration with the UK Information Commissioner’s Office; registration number ZA726412.

What type of information we have

When you join, participate in, access or sign up to any of Rethink’s services, activities or online content, such as newsletters, competitions, live chats and webinars, message and discussion boards, telephone or text Rethink, book onto Rethink events and services, book us to deliver services or register to use Rethink’s website, we receive personal information about you.

This can consist of information such as your name, email address(es), postal address(es), telephone and mobile number, company or employer details, professional interests, areas of work  and any other information that you choose to send to us. By submitting your details, you enable Rethink (and where applicable its contractors) to provide you with the services, activities or online content you select.

Please note that sometimes we will require you to provide additional personal information (e.g. if you are applying for coaching services). When we do this, we will provide further information as to why we are collecting your information and how we will use it.

How we get the information, what we have it for and why

We collect the information via the telephone, face to face, online forms and emails. It may also be collected by third-party services providers, such as Calendly, Google, PayPal, Zoom, etc which provide our administrative or processing services.  

Rethink also uses cookies and collects IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet) from website visits.


When someone visits the Rethink website, we collect standard internet log information and details of visitor behaviour pattern, so that we understand things like the number of visitors to parts of the site. We collect this information in a way that does not identify individuals, and we do not attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally identifying information from any source unless we tell you specifically and will explain what we intend to do with it, unless the need is clear. Cookies are small text files placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the website owners.  

Site cookie acceptance records whether a user has accepted the use of cookies on the website. You are asked for your consent every time you visit the site. Find out how more at

Google analytics cookies collect information about how visitors use our site, which we use to help improve it. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Click here for an overview of privacy at Google

Most web browsers allow some control of most cookies through the browser settings.  To find out more about cookies, including how to see what cookies have been set, and how to manage and delete them, visit or  To opt out of being tracked by Google Analytics across all websites visit

When visitors leave comments on the website we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

We may provide links to other websites, for example on our website, in newsletters and blog posts. We have no control over such websites and are not responsible for the content of these websites. These third-party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or is collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

Rethink may also hold personal data about you throughout our relationship with you; the orders and payments you make or how you use our website for instance.

Rethink will only process your personal data for the reasons it was provided for, and only where there is a lawful basis for processing allowing this. Most of the personal information we process is provided to us directly by you for one of the following reasons:

What we use your
personal data for?
Why do we need to use your personal data and
which lawful basis for
processing is applicable?
What are our legitimate interests in using your personal data?
To manage our relationship with you and deliver our products and services Fulfilling a contract we have agreed between us (contract)

Undertake activity for your and our legitimate interests (legitimate interests)
Keeping our records up to date

Working out which of our products and services will be of interest to you
To run our business properly and efficiently We are legally required to complete certain activities (legal obligation)

Undertake activity for your and our legitimate interests (legitimate interests)
Complying with regulations that apply to us (such as those set by Her Majesty’s Revenue and Customs or The Information Commissioner’s Office – ICO for instance)

Being as efficient as we can and providing you with information you need

What do we do with the information we gather, and why?

We use this information to understand your needs and provide you with the service you require.

Our use of your personal data is limited to that which is reasonably required in order to provide this service to you and to make improvements to that service, which benefits both us and you. We do not use your personal data for any reasons not stated in this Privacy Policy and never use it in an excessive manner that is disproportionate to our aims of providing and improving our services or in a way that is contrary to your interests.

Sharing your information

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

We have similar agreements under GDPR to ensure that your information is secure with the above parties too.

In addition, we may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

As previously mentioned, your personal data may also be collected by our third-party service providers, for example our CRM system, payments system, diary management, project management, online audio/video conferencing, website analytics, and our email campaign management platform. We then receive your data indirectly from those sources.

How we store your information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

Data security is of great importance to Rethink Solutions and to protect your data, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected via this Website and our third-party services such as calendar management, surveys and so on. If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.

For credit card payments, your credit card information is transmitted directly to or, and the credit card information is not communicated to Rethink servers. 

Please note that data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website).

If you have consented to our processing of your personal data, you can revoke that consent at any time with future effect. Please note that in this case, we might not be able to uphold our contractual relationship with you, as we need to process your data to fulfil our contract.

The personal data that you provide when using our website is retained until you ask us to delete it.

 You can unsubscribe from receiving future materials. We will never send you any spam and always aim to ensure that our emails will be genuinely useful to recipients.

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with Rethink. We will keep your information if you are a contractor or customer for a maximum period of 5 years dependant on the contract in place and the associated legal requirements.

Where you contribute material to Rethink we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted.

If you leave a comment on the website, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing – You have the right to object to the processing of your personal data in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

We reserve the right to charge a small fee for this, which will not exceed £10. If you make a request, we have one month to respond to you.

If you wish to make a request, please contact us:

Postal address: Rethink Solutions Limited, Hudson House, Reeth, Richmond DL11 6TB


If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

How to complain

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:            

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, UK

Helpline number: +44 303 123 1113