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helping you imagine how to do better, with less

...the circular economy helps your business thrive AND build a better world...

Shrink your footprint

Engage customers

Create new value

be future-fit. Go circular.

how much value is leaking out of your business?

The world is changing... fast

Global risks

Growing consumer demand.
Resources under pressure.
Fragile planet.
Business as usual is wasteful and inefficient.

be part of the solution

Join the circular revolution

Get your business in shape for the future with circular, sustainable approaches

Shrink your footprint

Rethink business models and processes to reduce carbon and other impacts

Engage customers

Keep your customers for life with sustainable, high-quality, affordable services

Create value

Develop new offers and develop new markets to diversify revenue streams

how to work with us

Succeed with circular

Discuss your aims

and where you're starting from

Choose support

to suit your needs


with circular solutions

“Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.”

Seth Godin

decades of business experience

We care about making a positive difference...

Catherine Weetman Circular Economy talks, workshops and coaching

Catherine Weetman

Award-winning author, keynote speaker and circular economy strategic advisor, Catherine is fascinated by the 'sweet spot' where strategy, stakeholder value and sustainability come together. Catherine's award-winning A Circular Economy Handbook, published by Kogan Page, is now in its 2nd edition, and she hosts the popular Circular Economy Podcast, with listeners in over 150 countries.

sustainability matters

Rethink waste... Create value

Our industrial models are not fit for purpose.

Join the circular revolution:  to build a better business (and a better world!)

our case study database is growing all the time

> 700
+ 10

Resilient. Regenerative. Relevant.

circular economy knowledge and advice

How we help you...

Businesses of all shapes and sizes, in every sector, around the world, are using circular approaches to make a better business

Talks and workshops

Why circular is better, overcome the barriers, practical examples, spark your ideas

Strategic advice

We share our knowlege and experience to help you strengthen your business

Award-winning book

A Circular Economy Handbook for Business and Supply Chains, with hundreds of real examples


Blog, Insights, Podcast and guides to help you get to grips with circular approaches

Join the circular revolution

Be part of the solution

88% of consumers want brands to help them live sustainably

Solitaire Townsend, Futerra (Forbes, November 2018)

Rethink rainbow circle

Get in touch to arrange a call

Succeed with circular