linear economy

the linear economy is a way of decribing our current ways of doing business – typically a ‘waste’, or throughput system.  We create waste and emissions at every stage, polluting our air, atmosphere, soil and water.

This linear economy relies on using finite resources – metals, minerals, and fossil fuels.  It also relies on land and water – and we often forget that they are finite as well.  In dumping all that waste and pollution, we’re destroying the living systems we depend on, and often harming people as well.  When we discard the product, we waste all those resources – and we waste all the energy, labour and knowledge we invested in the product at every stage in the process.

Hiding in plain sight - linear risk

Risks of business as usual

Our research shows that organisations in every sector face a variety of risks associated with ‘business as usual’ (the ‘linear’ economy). We introduce our new guide to ‘linear risks’ – free downloads available

Circular Insights 22

Circular Insights #22

Podcast: Sharing tools and skills | Resource security | Fast fashion’s real price | Circular manufacturing in low income countries | Why IKEA is switching to circular | #buildbackbetter | Circular Design Cards

Catherine Weetman's webinar on the circular economy for Economia Circular Brasil

Webinar for Economia Circular Brasil

The circular economy is the #1 tool for profitable, resilient and sustainable businesses – in this webinar for Economia Circular Brasil, Catherine Weetman explains the benefits for business, and discusses the barriers: why aren’t we all doing this, now?
Part one
• What’s wrong with business as usual?
• A quick introduction to the circular economy
• Circular economy strategies – what can we do, and why is it better?
• Who is already going circular? A range of examples, from different industry sectors
• Q&A on the circular economy and business benefits
Part two
• Why aren’t we doing this already? Barriers and how to overcome them.
• Q&A on barriers

Circular insights #21

Podcast: The Textile Review | Blog: Textile Reuse | Redefining Purpose | Build Back Better | Power and Responsibility | National Geographic | Sustainable Smartphones? |

Circular insights #20

Podcast: Baukjen sustainable fashion | Blog: Fashion: from fast and forgettable to slow and sustainable – why purpose-driven brands are choosing circular strategies | Recommerce not recycling | Thriving post-pandemic |