In the last 25 years, there has been an increasing awareness amongst businesses that all key stakeholders need to be considered in directors’ decision-making. The work of Tomorrow’s Company heavily influenced changes to the Companies Act 2006 which required boards to adopt an enlightened shareholder approach. This approach is now being promoted across the Atlantic by the US Business Roundtable. Perhaps being registered as a B Corp is an approach that firms could adopt towards a more inclusive capitalism with a focus on people and planet as well as profit.
Inclusive capitalism | Circular economy behaviour change | Circularity Gap Widens | Circular Bricks | Peter's blog, Podcast 19, Davos and more
We talk to Åsa Stenmarck, of IVL, the Swedish Environmental Research Institute. Åsa works on projects that aim to create more sustainable consumption (including reducing consumption overall, sharing, waste minimization, recycling and so on), and she is particularly interested in plastics and food. We talk about return systems for food containers, food waste, behaviour change, ‘weasel words’, and how people expect both governments and companies to make ‘good choices’ easy for us.
From problems to solutions | Circular Baby Clothes | Renting is the 'new normal' | Consumer attitudes
Renting clothing and fashion is going mainstream. We look at why it is better for people and planet, and how Eve Kekeh, founder of Bundlee, built a successful babywear rental subscription business by helping parents choose high-quality, sustainable options and get more value for money. We unpack the linear economy mindset of ‘sell more’, explaining why it’s a race to the bottom...
We talk to Eve Kekeh, the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will be outgrown very quickly. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being sent to the next family. We find out how Eve researched to problems associated with babywear, uncover some surprising obstacles she had to overcome, and hear about some of the advantages of the rental and subscription business model – for the business and its customers.
The circular economy is an essential tool in mitigating the negative impacts of the climate and ecological crisis. We in the Global North need to do more than anyone, given that we created the problem in the first place. By taking on board the principles of a circular economy, engage in conversation with those around us, lobby people in power and take circular actions in our businesses and homes. This will mean we can move away from our current linear economy as well as reducing carbon emissions which will improve prosperity, enhance the reputation of business, and create healthier lifestyles to the benefit of ourselves and our planet.
Nancy Bocken co-founded the company HOMIE, which is developing circular services for pay-per-use home appliances, starting with washing machines. Nancy has an academic background, and she is professor and research coordinator in Sustainable Business Management and Practice at Lund University in Sweden. We talk about how Homie got started, and how the service works. Nancy tells about some of the challenges they faced, and the benefits of pay-per-use for customers, the business, and our environment. Nancy gives us some great tips for those of you thinking about circular projects or startups, and we hear how Homie has built relationships with its customers so that a lot of the marketing is by word-of-mouth.
Sophie is an established leader in communication and design, and in the investigation and promotion of circular economy design principles. She has been working in the fields of ethical design, behaviour change and material process through her design agency, Thomas.Matthews ltd, for nearly 20 years. We find out how Sophie uses her experience in sustainable and ethical design to help people understand more about the circular economy. We talk about the groundbreaking Great Recovery Project, which looked at the challenges and opportunities of the CE, through the lens of design. Sophie explains the importance of thinking about the system you are designing for, not just the object or product itself.
Matilda Jarbin, one of Sweden’s top young sustainability talents and Sustainability Manager of GIAB, a Swedish company with a business model based on the circular economy. GIAB works with a wide range of business partners, repairing products for reuse and resale. We’ll hear how GAIB got started, back in 2012, working with insurance companies. We find out how GIAB adds value for its clients, and how it’s expanding into new products, markets and services. It’s a fantastic example of how simple ideas can convert potential waste into valuable resources, providing wide-ranging benefits for both businesses and society.