Renting clothing and fashion is going mainstream. We look at why it is better for people and planet, and how Eve Kekeh, founder of Bundlee, built a successful babywear rental subscription business by helping parents choose high-quality, sustainable options and get more value for money. We unpack the linear economy mindset of ‘sell more’, explaining why it’s a race to the bottom...
circular economy business models encourage use and access instead of ownership, so we can get more value out of the product, materials and components
We talk to Eve Kekeh, the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will be outgrown very quickly. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being sent to the next family. We find out how Eve researched to problems associated with babywear, uncover some surprising obstacles she had to overcome, and hear about some of the advantages of the rental and subscription business model – for the business and its customers.
Nancy Bocken co-founded the company HOMIE, which is developing circular services for pay-per-use home appliances, starting with washing machines. Nancy has an academic background, and she is professor and research coordinator in Sustainable Business Management and Practice at Lund University in Sweden. We talk about how Homie got started, and how the service works. Nancy tells about some of the challenges they faced, and the benefits of pay-per-use for customers, the business, and our environment. Nancy gives us some great tips for those of you thinking about circular projects or startups, and we hear how Homie has built relationships with its customers so that a lot of the marketing is by word-of-mouth.
Matilda Jarbin, one of Sweden’s top young sustainability talents and Sustainability Manager of GIAB, a Swedish company with a business model based on the circular economy. GIAB works with a wide range of business partners, repairing products for reuse and resale. We’ll hear how GAIB got started, back in 2012, working with insurance companies. We find out how GIAB adds value for its clients, and how it’s expanding into new products, markets and services. It’s a fantastic example of how simple ideas can convert potential waste into valuable resources, providing wide-ranging benefits for both businesses and society.
In Episode 13 we talk to Beth Massa, founder of Ozarka. Beth and her husband Michael have created a collection of food-to-go containers, called ARK Reusables, so people can replace single-use plastics with reusable, returnable containers.
Katie Whalen of In the Loop AB has developed two circular economy games, including the well-known In the Loop game for schools and businesses and the new Risk and Race circular business model game. Katie is currently researching business aspects of the circular economy at Lund University. We talk about how to engage people to help them understand the benefits and impacts of circular approaches, and Katie tells us about some of her favourite circular economy businesses.
Peter was invited to join the conversation on Episode 12 of the Old Fox, Young Fox long-form podcast. The wide-ranging discussion covered the circular economy, Peter's work supporting circular progress in Brighton and Africa, economics, politics, The Blue Economy and much more.