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circular economy business models encourage use and access instead of ownership, so we can get more value out of the product, materials and components
Solving customer problems is at the heart of a successful product or service – but what if you’ve misunderstood your customer’s pain points?
Today’s episode is one of my regular round ups of the last 9 conversations, exploring the theme of customer Pain Points. We’ll look at this from the perspective of businesses, and citizens – you and me. Some of those pain points are being overlooked by companies – that could be because they have a one-size-fits-all approach that might create value for one customer group, but doesn’t deliver, or may actually destroy value for another group.
New pain points are cropping up too – knowing that our choices aren’t contributing to a fairer, healthier and more sustainable world is bothering more and more of us.
Circular for the SDGs | Wilful Blindness | Climatarians | COP26 events | UN circular economy course | Our team | Knowledge Hub | Podcast
If you’re familiar with the United Nations Sustainable Development Goals (SDGs), you’ll know they create a ‘shared blueprint for peace and prosperity for people and the planet, now and into the future.’ They are ‘an urgent call for action by all countries – in a global partnership.’
The 17 goals tackle the critical global issues facing all of us. They aim to end poverty and deprivation, underpinning this with ‘strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.’
We show how the circular economy is a great way to strengthen your business and make a significant impact on the SDGs.
Peter is a circular economy coach, workshop facilitator and strategic advisor, and cofounder of the African Circular Economy Network. He helps businesses find circular opportunities, create a compelling business case, and broaden their networks. We hear about some of Peter’s work with SME’s and start-ups, helping them use the circular economy to succeed and prosper.
We review the last 9 episodes, exploring key themes & summarising what we’ve learned. Plus, we hear from Geoff van Sonsbeeck, on womenswear brand Baukjen’s packaging approach.
The wonders of online communication mean we’ve been to the United States, Jordan, Uganda, Canada and Ghana in the last nine episodes. We’ve talked to a start-up looking for funding, two social enterprises, two charities, a community cooperative, and several businesses that have been growing for 15-20 years.
If we look at the circular economy strategies of these organisations: five are helping to ‘Close the Loop and Regenerate’, two are ‘Slowing the Flow’ of materials through more durable, circular designs, and two are ‘Intensifying the Flow’ through sharing services.
We’ll also look at how these different organisations are creating value for different groups – for their customers, suppliers, employees, communities – and for our planet.
Geoff van Sonsbeeck is the Co-Founder and CEO behind the direct to consumer womenswear brands BAUKJEN and ISABELLA OLIVER, and has been at the forefront of the slow, sustainable fashion movement for over 15 years.
We talk about how the two brands are building on their durable and timeless design ethos and evolving a range of circular practices. These include takeback schemes, resale, and rental. Baukjen is also switching to more sustainable fabrics – even moving away from organic cotton.
We also discuss how consumer attitudes are changing, including the growing interest in fashion rental.
Happy Hustle giveaway | Problem hunting | Broken supply chains
In this episode, we focus on the ‘how’ of making your business circular, looking at the different ways people were getting to grips with the problem they wanted to solve. We also get an update on the new subscription model for ApparelXchange, and get some ‘bonus’ circular economy examples from David Greenfield (aka Dr Resources of the Circular Economy Club London).
How do we find a linear problem that needs a circular economy solution? Bec Evans, author of How to Have a Happy Hustle: the complete guide to making your ideas happen” suggests starting with what’s bugging you, and become ‘avid problem collectors’. We look at how our guests in the last series hunted down their linear problems and got clear on what the customer needed – the ‘job to be done’ in ‘Lean’ terms.
Renting clothing and fashion is going mainstream. We look at why it is better for people and planet, and how Eve Kekeh, founder of Bundlee, built a successful babywear rental subscription business by helping parents choose high-quality, sustainable options and get more value for money. We unpack the linear economy mindset of ‘sell more’, explaining why it’s a race to the bottom…