Here’s the latest round-up of what I’ve shared, and what’s inspired me. This time, there’s a travelling theme – a mobile circular ‘shed’, digital mapping for waste streams, choosing different pathways to the future, and a story to build a ‘golden path’ to a brighter future.
Misleading soundbites | Impossibilities | 2023 projects | Circular economy stories | Podcast highlights
Are we designing a circular economy – or just designing circular products and materials?
Today we’re catching up with Dr. Katie Beverley. Katie is a Senior Research Officer at PDR International Centre for Design and Research, at Cardiff Metropolitan University. She works with academic partners and the public and private sector, to embed ecodesign, circular economy and sustainable thinking into products and services.
Back in Episode 5, Katie helped us understand more about ecodesign. She describes herself as a ‘critical friend’ of the circular economy, and that feels like a great starting point to explore what’s going well, and what isn’t.
Does circular mean it’s sustainable? Or, are companies just using circular economy solutions to grow their business (and their footprints)?
In this episode, I want to shine a light on something that’s been worrying me.
Over the last few years, I’ve come to realise that the circular economy is not fit for purpose. It’s not helping create the future we need. Instead, it’s being watered down, and cherry picked. I’m seeing increasing numbers of businesses and policymakers choosing strategies that ARE circular – but aren’t improving sustainability. I’m going to be talking about loopholes, rather than loops…
I think we’re at a critical turning point. We need to evolve the circular economy into a framework that supports the future we want – the future we know is possible.
If we don’t, we’re letting all our work, our innovations, our struggles, go to waste. (And you don’t need me to remind you that waste shouldn’t exist in a circular economy!)
We explore a different way of thinking, about how business fits into our society and economy. Jennifer Hinton is a systems researcher and activist in the field of sustainable economy. Her work focuses on how societies relate to profit and how that relationship affects global sustainability challenges.
Jennifer started developing this theory in the book How on Earth, which outlines a conceptual model of a not-for-profit market economy – the Not-for-Profit World model.
As an activist, Jennifer collaborates with civil society organizations, businesses, and policy makers to transform the economy so that it can work for everyone within the ecological limits of the planet. Jennifer holds a double PhD in Economics and Sustainability Science, and is a researcher at Lund University and a senior research fellow at the Schumacher Institute.
How do we navigate the tensions of having brilliant products that help us enjoy outdoor activities, yet which are difficult to repair and recycle? René Bethmann specializes in textile and apparel technology, and is leading new approaches to the design of more circular products and materials at Vaude Sports. René focuses on emotional durability, repairability and renewable or recyclable materials. Plus, if we focus on defossilization, not decarbonization, we can unlock new ways of thinking about textiles, coatings and other materials.
If you are a regular listener, you’ll know that every 10th episode, Catherine zooms in on one or two of the common themes from the last series of interviews. In the last series, we’ve heard from 4 businesses and 3 social enterprises, based in Australia, The Netherlands, France, Spain, the UK and the USA.
What stood out this time was how circular solutions develop as they mature – that might be evolving to improve the range of solutions, to strengthen the offer or the business model, and maybe even having to pivot when a major barrier or issue crops up. Businesses and community initiatives might also want to expand their scale, so they can make a bigger positive difference.
Colin Church, Chief Executive of the Institute of Materials, Minerals and Mining, the global network for the materials cycle – also known as IOM3, guides us through topics including critical materials, the complexities of modern supply chains, transparency and Life Cycle Analysis, the challenges of how we ensure fair shares of finite resources and much more.
Steve Haskew of Circular Computing, is back to tell us about how Circular Computing was awarded the world’s first BSI Kitemark™ for Remanufactured Laptops from the British Standards Institute. Steve explains what a Kitemark is, and why it’s important. Steve also tells us how the Kitemark has opened up conversations with new customers and partners, and why it’s important to realise that a zero carbon future can only happen if we go all-in for a circular economy.
Isolde de Ridder is a circular jeweller and goldsmith. She founded her business – Isolde de Ridder Sieraden, in 2017, to create high-end jewellery with the greatest care for both people and planet. Isolde gives discarded metals and other materials a second life, contributing to a better world for future generations.
Isolde began her education to become a goldsmith in 2006, to combine her passion for gemstones, creativity and working with her hands. She’s inspired by Nature, gemstones, ancient civilizations and also more recent art movements.
We talk about why reusing discarded precious metals is more complicated than it sounds, and how Isolde is encouraging people to bring old jewellery back to life, using her storytelling and design skills to help people repurpose jewellery and other materials into things they will treasure, and that remind them of their loved ones.
Isolde tells us about her early interests, and how they led her to start this business, how she became disillusioned with the ethics of Fair Mined and Fairtrade Gold, and how that sparked the ideas for becoming a circular economy jeweller.
Isolde describes some of the kinds of jewellery she designs, and how she uses old objects to embed precious memories into the finished product.