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Values Groups from the Common Cause Foundation Values Map

Can staying true to our personal values accelerate circular change?

Our values guide our attitudes and actions, and most people’ deep-seated values support circularity and sustainability. But we misunderstand other people’s values, and that is holding us back.
The field of social psychology can help us understand more about how our personal values drive behaviour, and what that means for sustainability and the circular economy. How can we tap into our values to drive positive change?

Artwork for Circular Economy Podcast episode 125 with Walter Stahel

125 Walter R Stahel: signs of circular progress

Professor Walter R Stahel, widely acknowledged as a circular economy pioneer, talks about progress, barriers and missed opportunities. Walter is the founder and director of the Product-Life Institute in Switzerland, founded in 1982 and now Europe’s oldest sustainability-based consultancy and think tank. These days, his is a keynote speaker and author on sustainability and circular economy and says he has always been interested in what he does not know.
With over 500 publications since 1975, he holds a number of visiting professor and lecturing roles, and a long list of awards and advisory roles, including being a Full Member of the Club of Rome.
Walter sees the circular economy as a ‘changer of the globalised industrial game’, creating societal resilience and providing protection against disruptive events. Walter created the idea of the performance economy, as a way of extending the concepts of the circular economy, and says that many of the opportunities are either untapped, or criticised by those who benefit from the Rentier Economy. (If you want to know more about the problems of the rentier economy, have a listen back to ep 119 with Ken Webster.)
We talk about the business case for the circular economy, and Walter highlights some of the aspects that are often missed, especially for the future value of materials. We discuss the opportunities offered by platforms, digital twins and passports for products and materials, and why we need better ways to assess the remaining life of expensive products and components.
We discuss the need to shift from a mindset of owning to using, and the need to change how we frame things for customers and businesses. Walter describes how we might rethink designs to minimise risks and liabilities, and how caring for our things opens up lots of interesting career opportunities, especially for young people.

Artwork for Circular Economy Insights #40

Circular Insights #40 – Pathways to a circular future

Here’s the latest round-up of what I’ve shared, and what’s inspired me. This time, there’s a travelling theme – a mobile circular ‘shed’, digital mapping for waste streams, choosing different pathways to the future, and a story to build a ‘golden path’ to a brighter future.

Image of the Wonderful Circles of Oz book

Book Review: The Wonderful Circles of Oz

My review of The Wonderful Circles of Oz: A Circular Economy Story, by Ken Webster and Alex Duff.
Ken Webster, one of the circular economy’s leading thinkers, and creative writer Alex Duff teamed up to offer us a different way of looking at the problems of our modern economy unset out ideas for a restorative alternative. It’s an intriguing, thought-provoking book that tackles key issues including the use of personal data, digital currency, the rise of the ‘rentier class’ and the future of food.

"We are the people we've been waiting for" - Navajo medicine man's saying

Dreaming our way to a fairer, thriving world

Millions of us are dreaming of a brighter, fairer, healthier world. And yet, we are held back, by those who want us to keep believing the false promises of consumerism. It’s time to break free, to choose a better way: a Giant Leap towards sustainable, prosperous and equitable wellbeing for all.

Circular Economy Podcast Episode 19 Asa Stenmarck of IVL

Episode 19 – Åsa Stenmarck of IVL on how to create circular behaviour

We talk to Åsa Stenmarck, of IVL, the Swedish Environmental Research Institute. Åsa works on projects that aim to create more sustainable consumption (including reducing consumption overall, sharing, waste minimization, recycling and so on), and she is particularly interested in plastics and food. We talk about return systems for food containers, food waste, behaviour change, ‘weasel words’, and how people expect both governments and companies to make ‘good choices’ easy for us.

circular economy rebound

Rebound – is it undermining the circular economy dream?

We know the circular economy aims to reduce, reuse, remake and eventually to recycle – but what if there is another R – rebound – opening the door for companies to adopt circular strategies and still drive growth in consumption (and pollution and waste)? We explore rebound, ask how to avoid it, and suggest we should be aiming instead for a regenerative economy.

WCEF2019 Climate Students by Joanna Bingham

WCEF 2019 – reflections

Back from Helsinki, Peter shares his thoughts on the World Circular Economy Forum (WCEF 2019). There were plenty of links to the United Nations Sustainable Development Goals, and lots of discussion (though no solutions) to the challenge of measuring circularity. Peter includes some circular economy examples from Europe and Africa, and tells us about the highlights of session focussed on bioeconomy solutions for plastics.

circular economy podcast episode 5 Katie Beverley of Ecodesign PDR

Episode 5 Katie Beverley – Ecodesign

Ecodesign expert Katie Beverley describes herself as a ‘critical friend’ of the circular economy. We dig into Ecodesign principles to find out more, and explore how Ecodesign could add value to circular solutions. Katie explains the benefits of user-centred and systems-thinking approaches. We discuss the business ‘ecosystem’, remanufacturing and the circular economy’s potential for local job creation and social benefits, and Ecodesign expert Katie Beverley describes herself as a ‘critical friend’ of the circular economy. We dig into Ecodesign principles to find out more, and explore how Ecodesign could help overcome the ‘teething problems’ of circular solutions. Katie explains the benefits of user-centred and systems-thinking approaches. We discuss the business ‘ecosystem’, remanufacturing and the circular economy’s potential for local job creation and social benefits, and Katie tell us about a range of projects she’s supported as Senior Research Officer with Ecodesign Centre, PDR, at Cardiff Metropolitan University in Wales.

Circular economy can make America great again

“Making America Great Again”: 3 ways the circular economy can help newly elected President Trump (and you!)

The United States, along with the rest of the ‘post-industrial’ world, faces complex issues: manufacturing jobs lost, real wages down, dependence on fossil fuels and imported goods.
Instead of making ‘sweeping statements’, newly elected President Trump could ‘sweep up’ waste to make new products, and grow remanufacturing (already worth US $45 billion each year).
The circular economy can help the US – and your business – thrive.