Renting clothing and fashion is going mainstream. We look at why it is better for people and planet, and how Eve Kekeh, founder of Bundlee, built a successful babywear rental subscription business by helping parents choose high-quality, sustainable options and get more value for money. We unpack the linear economy mindset of ‘sell more’, explaining why it’s a race to the bottom…
Fashion & textiles
We talk to Eve Kekeh, the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will be outgrown very quickly. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being sent to the next family. We find out how Eve researched to problems associated with babywear, uncover some surprising obstacles she had to overcome, and hear about some of the advantages of the rental and subscription business model – for the business and its customers.
ApparelXchange is a Scottish social enterprise aiming to make it easy to reuse school uniforms, instead of wasting them.
ApparelXchange works with schools across Glasgow (age groups 7-18) to gather uniforms, and process them so they can be reused. There is an online shop, a store in Glasgow plus pop-up shops in schools.
We discuss how to make reuse and pre-loved clothing cool, how to persuade people to opt-out of fast fashion, and some of the subscription models popping up for clothing.