Circular Insights #31 – Transformational thinking
Thinking differently | Greenwashing | Economics of Biodiversity | Circularity along the value chain | Sustainability benchmarking | Action before profits | New community
systems thinking
Circular insights #30 – where are you on the regeneration scale?
Regeneration trajectory | Good, bad, ugly | Fallacious arguments | Confusion to clarity | Changing markets and mindsets | Camira Fabrics | Naked Innovations
Plastics – the good, the (less) bad and the ugly…
Do ‘headline-grabbing’ initiatives that are just a tiny bit ‘less bad’ risk undermining the circular economy? Instead, should we focus on new systems, products and materials that help regenerate resources, living systems and communities? Regenerative solutions could provide a clearer path forward and encourage people (and business and policymakers) to ‘do more good’.
These recent examples of plastic circular economy initiatives illustrate what we could describe as the good, the (less) bad and the ugly. They show why it’s important to consider the ‘big picture’ for circular and sustainability ideas, so you can think about how to maximise positive impact and avoid unforeseen consequences (and reputational risk!).
Episode 16 – Sophie Thomas, of Thomas.Matthews ltd
Sophie is an established leader in communication and design, and in the investigation and promotion of circular economy design principles. She has been working in the fields of ethical design, behaviour change and material process through her design agency, Thomas.Matthews ltd, for nearly 20 years.
We find out how Sophie uses her experience in sustainable and ethical design to help people understand more about the circular economy. We talk about the groundbreaking Great Recovery Project, which looked at the challenges and opportunities of the CE, through the lens of design. Sophie explains the importance of thinking about the system you are designing for, not just the object or product itself.