Odyssey Innovation collects and recycles marine plastic into kayaks and other products. In 2020, we heard about the UK south-west coast operations – now it is expanding, with the Net Generation Scheme – helping the fishing industry, local government and lots of other stakeholders to create a scalable circular solution to reduce marine plastics. This is something that could expand around the world!
Rae Stanton is the Earthcare Retail Lead for Lush Cosmetics UK and Ireland, using Permaculture principles to provide environmental best practice insight and guidance on packaging, sourcing regenerative ingredients and much more.
We find out how Lush embeds Permaculture and regenerative agriculture approaches into its business practices, and why Lush realised it needed to ‘own the packaging solution’ instead of relying on municipal recycling collections. Rae explains how Lush engaged its customers in designing ‘bring-back’ solutions, including asking them how much the reward should be.
Regeneration trajectory | Good, bad, ugly | Fallacious arguments | Confusion to clarity | Changing markets and mindsets | Camira Fabrics | Naked Innovations
Do ‘headline-grabbing’ initiatives that are just a tiny bit ‘less bad’ risk undermining the circular economy? Instead, should we focus on new systems, products and materials that help regenerate resources, living systems and communities? Regenerative solutions could provide a clearer path forward and encourage people (and business and policymakers) to ‘do more good’.
These recent examples of plastic circular economy initiatives illustrate what we could describe as the good, the (less) bad and the ugly. They show why it’s important to consider the ‘big picture’ for circular and sustainability ideas, so you can think about how to maximise positive impact and avoid unforeseen consequences (and reputational risk!).
We round up themes from the last nine episodes, exploring how data is the key to solving problems of waste and underused assets, and why aligning values with your customers is important. Plus, Catherine is celebrating publication of the new edition of her award-winning A Circular Economy Handbook, and shares a code so you can save 20 percent on the print or e-book, worldwide.
Rob Thompson, of Odyssey Innovation in the UK, is an Multi-award winning Innovator, a Marine Conservationist, and a Social Entrepreneur. Rob started Odyssey Innovation to find a way to create value out of beach litter and marine plastics, and is now recycling those plastics into kayaks and other useful products. Rob also supports the Paddle for Plastic campaign.
Across Africa, and much of the world, end-of-use plastic is not collected for proper recycling. Instead, it is burnt; ends up in drains, sewers, fields and rivers; or in unprotected landfill, allowing toxins and microplastics to leak out. This is one of the hidden costs of our modern ‘linear’ economy – take, make and waste. Four entrepreneurs are turning that plastic waste into value – creating jobs for both disadvantaged and skilled people, improving local environments, and helping people find a purpose. We dig into their business models and hear their top tips for circular startups
Eco Brixs | lessons from social entrepreneurs in Africa | 30 under 30 | Don’t try to fix the problem
EcoBrixs Mission is “To create green, environmentally friendly, sustainable solutions to lift people out of abject poverty in Uganda”, and it does that by giving trash – waste plastic – a value. That means anyone in the community can recycle.
Eco Brixs started out in 2017. Frustrated with the lack of waste management systems in Masaka, Andy Bownds and his team started collecting plastic in his back garden, and after collecting 2 tonnes, decided to start a simple plastic collection facility called ‘Masaka Recycling Initiative’.
They went further, creating a circular economy solution to recycle plastic which would help support the local communities and economy. They developed an innovative plastic-sand composite paver which has been proven to be stronger, lighter and more durable than concrete. Fast-forward to 2019, and Masaka Recycling Initiative has now evolved into ‘Eco Brixs’, one of the largest recycling facilities outside of Kampala.
We talk to entrepreneur and designer Bassam Huneidi, about his Argeileh Project. Bassam is a circular economy designer and strategist, and a graduate of the Royal College of Art and Imperial College London. We hear how Bassam plans to disrupt one of the biggest traditions in the Arab world with a zero waste alternative that is better for the environment, cheaper for suppliers and better for public health, while providing the same experience for the user.
The Argeileh Project (or TAP for short) is a subscription based service that argeileh cafes sign up to. In return, Bassam’s team take the café’s current stock of argeilehs and melt them down into TAP vapes. These vapes are designed on cradle to cradle principles, so they are easy to maintain, easy to upgrade and in the case where neither is possible, infinitely recyclable.