Podcast: Baukjen sustainable fashion | Blog: Fashion: from fast and forgettable to slow and sustainable – why purpose-driven brands are choosing circular strategies | Recommerce not recycling | Thriving post-pandemic |
Fashion: from fast and forgettable to slow and sustainable – why purpose-driven brands like Baukjen and Isabella Oliver are choosing circular strategies
Will fast fashion survive the coronavirus lockdown? Big brands are cancelling orders and treating their suppliers as disposable. The time is right for slow, sustainable and circular fashion. We go behind the scenes to look at how the Baukjen and Isabella Oliver brands take a different approach, with beautiful, timeless designs and ethical, more sustainable production. We examine the brands’ circular and partnership approaches through the lens of Permaculture.
In the last 25 years, there has been an increasing awareness amongst businesses that all key stakeholders need to be considered in directors’ decision-making. The work of Tomorrow’s Company heavily influenced changes to the Companies Act 2006 which required boards to adopt an enlightened shareholder approach. This approach is now being promoted across the Atlantic by the US Business Roundtable. Perhaps being registered as a B Corp is an approach that firms could adopt towards a more inclusive capitalism with a focus on people and planet as well as profit.
Sophie is an established leader in communication and design, and in the investigation and promotion of circular economy design principles. She has been working in the fields of ethical design, behaviour change and material process through her design agency, Thomas.Matthews ltd, for nearly 20 years.
We find out how Sophie uses her experience in sustainable and ethical design to help people understand more about the circular economy. We talk about the groundbreaking Great Recovery Project, which looked at the challenges and opportunities of the CE, through the lens of design. Sophie explains the importance of thinking about the system you are designing for, not just the object or product itself.
We know the circular economy aims to reduce, reuse, remake and eventually to recycle – but what if there is another R – rebound – opening the door for companies to adopt circular strategies and still drive growth in consumption (and pollution and waste)? We explore rebound, ask how to avoid it, and suggest we should be aiming instead for a regenerative economy.
In Episode 4, Jo Godden talks to Catherine Weetman about some of the circular economy elements at the heart of her non-for-profit activewear brand, RubyMoon. Jo was a pioneer of using recycled ocean plastics, and her profits fund other entrepreneurs – putting the ‘economy’ into the circular economy! We chat about valuing your clothing, making sustainability cool, and how the circular economy is the future of fashion. Find out more on www.circulareconomypodcast.com