We know the circular economy aims to reduce, reuse, remake and eventually to recycle – but what if there is another R – rebound – opening the door for companies to adopt circular strategies and still drive growth in consumption (and pollution and waste)? We explore rebound, ask how to avoid it, and suggest we should be aiming instead for a regenerative economy.
In Episode 4, Jo Godden talks to Catherine Weetman about some of the circular economy elements at the heart of her non-for-profit activewear brand, RubyMoon. Jo was a pioneer of using recycled ocean plastics, and her profits fund other entrepreneurs - putting the 'economy' into the circular economy! We chat about valuing your clothing, making sustainability cool, and how the circular economy is the future of fashion. Find out more on www.circulareconomypodcast.com