Nancy Bocken co-founded the company HOMIE, which is developing circular services for pay-per-use home appliances, starting with washing machines. Nancy has an academic background, and she is professor and research coordinator in Sustainable Business Management and Practice at Lund University in Sweden. We talk about how Homie got started, and how the service works. Nancy tells about some of the challenges they faced, and the benefits of pay-per-use for customers, the business, and our environment. Nancy gives us some great tips for those of you thinking about circular projects or startups, and we hear how Homie has built relationships with its customers so that a lot of the marketing is by word-of-mouth.
We hear from David Greenfield, about Tech Takeback, a partnership he set up to collect end-of-use consumer technology and get it back into the loop. “Tech-Takeback” is a partnership between SOENECS, Freegle, EraseMydata and Brighton & Hove City Council to collect stranded resources through pop-up shops. We talk about how it got started, the complexities of secure data removal, lessons learned, and David’s plans for the next phase of the project. David tells us about his favourite circular economy example: Biohm, in London – and I’ve saved some more of David’s examples for the next ‘Best Bits’ episode (#20).