When we look closely, we can see that circular solutions can end up compromising - or even cancelling out - sustainability benefits. In this episode, we’ll discuss research into the psychological concept of moral licensing, and the rebound effect. Dr. Meital Peleg Mizrachi works at the intersection of sustainable fashion, consumer behaviour, and public policy. She is a postdoctoral fellow at Yale University and an adjunct professor at the University of Connecticut, and her research focuses on the environmental and social implications of global fashion systems, including overconsumption, second-hand markets, and regulatory frameworks. Meital explores how policy design, behavioural insights, and economic structures shape sustainable consumption patterns. She is a board member at the Sustainable Fashion Consumption Research Network, and…

We’re thinking about the business case: how the circular economy addresses the problem—reducing negative impacts from business—and how it provides benefits – or, in business terminology – how it provides “value”. One way of looking at that is to think about the return we get on our manufactured assets—all the products and packaging we send out through the factory gate. When we look at value, we can think about different aspects, including creating value and retaining existing value in products and materials, as well as how our solution might avoid the destruction of value, compared to existing, linear alternatives. We'll look at why it's important to design solutions that solve real problems and make a positive impact along the whole…

Dimitri Naczaj is a behavioural scientist and founder of Bellegarde Scientific Consulting, a research-based consultancy applying behavioural science to the challenges of the circular economy. His work focuses on understanding and changing human behaviour towards sustainable habits, such as sorting for recycling, repair and reuse, and participation to return programs. Dimitri and his colleagues design evidence-based interventions that make circular systems work in practice, on a behavioural level. Since his Ph.D., Dimitri has worked extensively on electronic devices, including collection, repair and reuse. As Dimitri explains, behavioural science helps us find ways to bridge the "say-do" gap, the gap between intentions and actions, so we can encourage circular and sustainable behaviours. Dimitri outlines three ‘moments’ of circular economy behaviours: before…