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When we look closely, we can see that circular solutions can end up compromising – or even cancelling out – sustainability benefits. In this episode, we’ll discuss research into the psychological concept of moral licensing, and the rebound effect.
Dr. Meital Peleg Mizrachi works at the intersection of sustainable fashion, consumer behaviour, and public policy. She is a postdoctoral fellow at Yale University and an adjunct professor at the University of Connecticut, and her research focuses on the environmental and social implications of global fashion systems, including overconsumption, second-hand markets, and regulatory frameworks.
Meital explores how policy design, behavioural insights, and economic structures shape sustainable consumption patterns. She is a board member at the Sustainable Fashion Consumption Research Network, and her work has been published in leading academic journals and featured in global media outlets.
We’ll discuss unintended consequences of circular economy solutions in fashion, including the rebound effect associated with second-hand consumption.
We’ll also talk about Meital’s research into the global flows of used clothing with fieldwork in Ghana.
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links for our guest:
- Dr Meital Peleg Mizrachi on LinkedIn: https://www.linkedin.com/in/meital-peleg-mizrahi/
- Instagram: https://www.instagram.com/dressed_to_save_the_world/
Articles that reflect Dr Meital Peleg Mizrachi’s recent work:
Guest bio
Dr. Meital Peleg Mizrachi is a postdoctoral fellow at Yale University and an adjunct professor at the University of Connecticut, working at the intersection of sustainable fashion, consumer behavior, and public policy. Her research focuses on the environmental and social implications of global fashion systems, with particular attention to overconsumption, second-hand markets, and regulatory frameworks.
Her recent work examines the unintended consequences of circular economy solutions in fashion, including the rebound effect associated with second-hand consumption and the global flows of used clothing, with ongoing fieldwork in Ghana. More broadly, her research explores how policy design, behavioral insights, and economic structures shape sustainable consumption patterns.
Meital is actively involved in international research collaborations and networks, among other things, as a board member at the Sustainable Fashion Consumption Research Network, and her work has been published in leading academic journals and featured in global media outlets.
If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.
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