Renting clothing and fashion is going mainstream. We look at why it is better for people and planet, and how Eve Kekeh, founder of Bundlee, built a successful babywear rental subscription business by helping parents choose high-quality, sustainable options and get more value for money. We unpack the linear economy mindset of ‘sell more’, explaining why it’s a race to the bottom...
Nancy Bocken co-founded the company HOMIE, which is developing circular services for pay-per-use home appliances, starting with washing machines. Nancy has an academic background, and she is professor and research coordinator in Sustainable Business Management and Practice at Lund University in Sweden. We talk about how Homie got started, and how the service works. Nancy tells about some of the challenges they faced, and the benefits of pay-per-use for customers, the business, and our environment. Nancy gives us some great tips for those of you thinking about circular projects or startups, and we hear how Homie has built relationships with its customers so that a lot of the marketing is by word-of-mouth.
Elaine Kerr, Deputy Director of International Synergies Northern Ireland talks about industrial symbiosis and how it ‘oils the wheels’ of the circular economy. Elaine explains what industrial symbiosis is, and how International Synergies provides research and facilitation for ‘resource matching’, helping organisations of all types and sizes. We discuss the multiple benefits of industrial symbiosis: reducing waste and pollution (and associated costs); creating valuable new by-products, jobs, and social value; together with securing access to future resources by setting up local ‘ecosystems’ for materials. Creating new, local feedstocks from redundant resources can also bring widespread benefits for the local economy, helping improve economic prosperity and resilience. We talk about changing attitudes and the ways young entrepreneurs and social enterprises are creating value from what we used to think of as ‘waste’.