The circular economy’s ‘inner loop’ - reuse, reselling and sharing - forms the core of winning circular strategies. We explore examples of each, look at why you might be missing some of the benefits, and remind ourselves why recycling should be a lower priority. The bottom line is this: if you aren’t working out how to tighten the loop in your business ecosystem, with strategies to reuse, resell and share, then you’re missing out on the biggest wins. Even worse, you’re leaving value on the table for your competitors.
the sharing economy, shared services etc
Whilst recycling seems much better than landfill, for most products it's an expensive, energy intensive and ineffective option. This article sets out the case for adopting other circular economy strategies, or ‘loops’, explaining why the inner loops are better for business and society.