We round up themes from the last nine episodes, exploring how data is the key to solving problems of waste and underused assets, and why aligning values with your customers is important. Plus, Catherine is celebrating publication of the new edition of her award-winning A Circular Economy Handbook, and shares a code so you can save 20 percent on the print or e-book, worldwide.
Nancy Bocken co-founded the company HOMIE, which is developing circular services for pay-per-use home appliances, starting with washing machines. Nancy has an academic background, and she is professor and research coordinator in Sustainable Business Management and Practice at Lund University in Sweden.
We talk about how Homie got started, and how the service works. Nancy tells about some of the challenges they faced, and the benefits of pay-per-use for customers, the business, and our environment.
Nancy gives us some great tips for those of you thinking about circular projects or startups, and we hear how Homie has built relationships with its customers so that a lot of the marketing is by word-of-mouth.