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Circular Economy Podcast artwork for episode 148

148 Tim Forslund of Sitra: circular solutions for nature

Tim Forslund works on the circular economy at the Finnish Innovation Fund Sitra. As a key part of his work at Sitra, Tim has analysed how circular economy strategies can help tackle biodiversity loss, including through the circular bioeconomy.
We’ll be talking about Sitra’s latest handbook for businesses, CIRCULAR SOLUTIONS FOR NATURE, which helps companies aiming to integrate circular business models into their operations so they can address biodiversity loss.
Sitra’s handbook includes a primer on the interconnections between circularity and nature, and sets out a three-step approach for action:
1. identifying critical biodiversity impacts in the value chain;
2. using circular solutions to tackle these impacts;
3. designing the circular transformation journey.
Sitra is a public fund, think tank and future house. The circular economy has been a central part of Sitra’s work for more than 10 years. In 2016, it led the work for the world’s first national circular economy roadmap, and in 2017, it started the World Circular Economy Forum. CIRCULAR SOLUTIONS FOR NATURE is the third of Sitra’s handbooks for business, following on from its publications on technology and the chemical industry.

Artwork for Circular Economy Podcast ep 147

147 Dr Alexandra Leeper: smarter ways to create value

Dr Alexandra Leeper is the CEO of the Iceland Ocean Cluster and is passionate about the sustainable use of ocean resources. She’s working as a scientist intrapreneur in the blue and circular economies, drawing on diverse experiences from working all over the world in universities, consultancies, and at sea.
Alexandra has a background in marine resources and completed an industrial doctorate in aquaculture and circular economy in 2021. Her work focuses on sustainable value creation, positive impact in the blue economy and supporting the development of ocean clusters around the world.
The Iceland Ocean Cluster is at the center of maritime innovation in Iceland, with a mission to create value by connecting together entrepreneurs, businesses and knowledge in the blue economy.
They describe their flagship project, 100% Fish, as an ‘incredible fishy value machine’. 100% Fish is all about inspiring the seafood and fish sectors to utilize more of each fish, increase the value of each fish landed, support new business opportunities, increase employment and most importantly decrease waste. It’s incredibly successful – since the 1990s, the utilization of fishery by-products has increased 30-fold, the export value per kilogram of fish has risen by a factor of 4 and a wide array of different products have been developed.
Alexandra explains how that works in practice, and how it’s sparked a movement around the world, with other Ocean Clusters using the same approach to come up with their own incredible value machines, and create value for their local blue economies.