We learn about driving change towards an effective, efficient and fair reuse economy, with Sydney Harris and Jennifer Carrigan of Upstream, a nonprofit that works to support sustainable, equitable reuse systems across North America. Upstream works to normalise reuse, to support the expansion of the reuse sector, and to help create supportive policy measures. It was founded over 20 years ago, and is seen as an early visionary, realising that reuse is better from an economic perspective as well as better for people and planet. Upstream works across industry sectors in the US and Canada.