Circular Insights #19
Podcast: Circular Computing | Blog: Semi-circular | Earth Logic Fashion Action Plan | Strategy Innovation: Assumption reversal |
Podcast: Circular Computing | Blog: Semi-circular | Earth Logic Fashion Action Plan | Strategy Innovation: Assumption reversal |
You’re probably noticing the growing interest in the circular economy – but what on earth are ‘semi-circular’ strategies? We unpack what podcast guest Steve Haskew meant by ‘semi-circular’ and look at why semi-circular strategies are a sustainable step in the right direction.
Remanufacturing is one of the circular economy strategies that helps us keep products, components and materials ‘in the system. It means we can have high-quality, reliable products and equipment with pretty much the same performance as a new version – and costing significantly less – for the customer, society and our environment.
In today’s episode, I’m talking to Steve Haskew of Circular Computing, which remanufactures high-quality top-brand laptops, including Dell, HP and Lenovo. They are certified carbon-neutral, with performance tested as providing 97 per cent compared to a new model.
Circular Computing has been remanufacturing since the 1990s, and provides laptops to education, public sector and even direct to consumers. Every machine goes through a 100+ point-check, any worn components are replaced and selected components are upgraded to give them a performance boost.
The company now has over 250 staff and remanufacturing capacity of up to 10,000 units each month. We talk about the customer value proposition, and how remanufacturing is different to second-use products.
Close the Loop | Linear risk & circularity gaps | Circularity for human development | Happy Hustle giveaway | Hot Air
#2 in our Linear Risks blog series asks whether there is a circularity gap in your value chain, leaving room for competitors to profit from your products, materials and reputation. We explain how circular approaches can close this gap and help you capture that value.