Podcast: Baukjen sustainable fashion | Blog: Fashion: from fast and forgettable to slow and sustainable – why purpose-driven brands are choosing circular strategies | Recommerce not recycling | Thriving post-pandemic |
Fashion: from fast and forgettable to slow and sustainable – why purpose-driven brands like Baukjen and Isabella Oliver are choosing circular strategies
Will fast fashion survive the coronavirus lockdown? Big brands are cancelling orders and treating their suppliers as disposable. The time is right for slow, sustainable and circular fashion. We go behind the scenes to look at how the Baukjen and Isabella Oliver brands take a different approach, with beautiful, timeless designs and ethical, more sustainable production. We examine the brands’ circular and partnership approaches through the lens of Permaculture.
Close the Loop | Linear risk & circularity gaps | Circularity for human development | Happy Hustle giveaway | Hot Air
#2 in our Linear Risks blog series asks whether there is a circularity gap in your value chain, leaving room for competitors to profit from your products, materials and reputation. We explain how circular approaches can close this gap and help you capture that value.
Episode 21 with Tom Ogonek, Co-CEO of Close the Loop Inc. Tom joined Close the Loop in 2011 and oversees all aspects of global operations, building on a background in chemistry and manufacturing, and using his environmental industry perspective plus over 20 years of valuable operations experience to drive the business forward. Close the Loop operates circular economy services in Australia, the US and Europe.
Close the Loop make it easy to take back, recover, and reuse your high value products – so they don’t end up in rivers, landfills – or on someone else’s assembly line. These circular economy recovery services help keep the value in the system, instead of leaving it on the table for someone else.
In this episode, we focus on the ‘how’ of making your business circular, looking at the different ways people were getting to grips with the problem they wanted to solve. We also get an update on the new subscription model for ApparelXchange, and get some ‘bonus’ circular economy examples from David Greenfield (aka Dr Resources of the Circular Economy Club London).
How do we find a linear problem that needs a circular economy solution? Bec Evans, author of How to Have a Happy Hustle: the complete guide to making your ideas happen” suggests starting with what’s bugging you, and become ‘avid problem collectors’. We look at how our guests in the last series hunted down their linear problems and got clear on what the customer needed – the ‘job to be done’ in ‘Lean’ terms.
Renting clothing and fashion is going mainstream. We look at why it is better for people and planet, and how Eve Kekeh, founder of Bundlee, built a successful babywear rental subscription business by helping parents choose high-quality, sustainable options and get more value for money. We unpack the linear economy mindset of ‘sell more’, explaining why it’s a race to the bottom…
Matilda Jarbin, one of Sweden’s top young sustainability talents and Sustainability Manager of GIAB, a Swedish company with a business model based on the circular economy. GIAB works with a wide range of business partners, repairing products for reuse and resale. We’ll hear how GAIB got started, back in 2012, working with insurance companies. We find out how GIAB adds value for its clients, and how it’s expanding into new products, markets and services. It’s a fantastic example of how simple ideas can convert potential waste into valuable resources, providing wide-ranging benefits for both businesses and society.
We hear from David Greenfield, about Tech Takeback, a partnership he set up to collect end-of-use consumer technology and get it back into the loop.
“Tech-Takeback” is a partnership between SOENECS, Freegle, EraseMydata and Brighton & Hove City Council to collect stranded resources through pop-up shops.
We talk about how it got started, the complexities of secure data removal, lessons learned, and David’s plans for the next phase of the project. David tells us about his favourite circular economy example: Biohm, in London – and I’ve saved some more of David’s examples for the next ‘Best Bits’ episode (#20).
In Episode 13 we talk to Beth Massa, founder of Ozarka. Beth and her husband Michael have created a collection of food-to-go containers, called ARK Reusables, so people can replace single-use plastics with reusable, returnable containers.