Episode 15 – Matilda Jarbin of GIAB

Matilda Jarbin of GIAB

Matilda Jarbin of GIAB Circular Economy PodcastCatherine Weetman talks to to Matilda Jarbin, Sustainability Manager of GIAB, a Swedish company with a business model based on the circular economy.  In 2017 Matilda was nominated as one of the top 30 young sustainability talents in Sweden. She is also a board member of Cradlenet, which is Sweden’s platform for knowledge and networking around the circular economy.

GIAB works with a wide range of business partners, repairing products for reuse and resale.  We’ll hear how GAIB got started, back in 2012, working with insurance companies. We find out how GIAB adds value for its clients, and how it’s expanding into new products, markets and services.  It’s a fantastic example of how simple ideas can convert potential waste into valuable resources, providing wide-ranging benefits for both businesses and society.

Podcast host Catherine Weetman advises businesses, gives workshops & talks, and writes about the circular economy. Her award-winning book, includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).

Stay in touch for free insights and updates…

Read on for a summary of the podcast and links to the people, organisations and other resources we mention.

You can subscribe to the podcast series on iTunesGoogle Podcasts, Spotify, TuneIn, or search for “circular economy” in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox…

Links we mention in the episode:

About person

Matilda Jarbin is Sustainability manager at GIAB, a Swedish company with a business model based on the circular economy. GIABs business idea is to implement circular processes into organizations, mainly by reusing products.

In 2017, Matilda was nominated as one of the top 30 young sustainability talents in Sweden. She is also a board member of Cradlenet. Cradlenet is Sweden’s platform for knowledge of, and networking around the circular economy.

What we talk about

[00:00] We start by asking how GIAB got started, and what problem it solves for its customers.  Matilda explains how the business model works, and how it creates value for its business clients and consumers.

Conversations with sustainability managers about reuse and repair

[03:40] Matilda tells us how she got involved in GIAB, back in 2015, and how talking about the sustainability benefits of what they do has opened up new markets and helped demonstrate the value of reuse and repair – for the client, for society and for our planet. GIAB now provides sustainability data for all its clients, helping them quantify the various environmental benefits that GIAB’s services provide.

We hear about the kind of customers GIAB works with, and how it has diversified from working with insurance companies and now provides services for logistics companies and e-commerce returns.

What’s next for GIAB?

[19:05] We hear how GIAB is expanding by offering services for additional products, is expanding into new geographic markets in the Nordics, and offering new services including consulting.  GIAB is now working with big brands like IKEA, Apple and Samsung, helping them deal with e-commerce returns.

Matilda recommends…

[29:15] Malilda recommends Åsa Stenmarck of IVL, the Swedish Environmental Research Institute as a future podcast guest, and tells us how we can find out more about GIAB.

To find out more about the circular economy, listen to Episode 1, read our guide: What is the Circular Economy or buy the book: A Circular Economy Handbook for Business and Supply Chains

Why not sign up for the latest episode and insights, straight to your inbox?

Want to find out more about the circular economy?

If you’d like to learn more about the circular economy and how it could help your business, why not listen to Episode 1, or read our guide: What is the Circular Economy

To go deeper, you could buy Catherine’s book, A Circular Economy Handbook for Business and Supply Chains This comprehensive guide uses a bottom-up, practical approach.  It includes lots of real examples from around the world, to help you really ‘get’ the circular economy.  Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. 

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts.  Or send us a Tweet: @Rethink _Global.

Podcast music

Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’.  Or, follow them on Twitter.

Ep 19 Asa Stenmarck

Episode 19 – Åsa Stenmarck of IVL on how to create circular behaviour

We talk to Åsa Stenmarck, of IVL, the Swedish Environmental Research Institute. Åsa works on projects that aim to create more sustainable consumption (including reducing consumption overall, sharing, waste minimization, recycling and so on), and she is particularly interested in plastics and food. We talk about return systems for food containers, food waste, behaviour change, ‘weasel words’, and how people…
Ep 18 Eve Kekeh of Bundlee

Episode 18 – Eve Kekeh of Bundlee

We talk to Eve Kekeh, the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will be outgrown very quickly. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being…
Ep 17 Nancy Bocken of Homie

Episode 17 – Nancy Bocken of Homie

Nancy Bocken co-founded the company HOMIE, which is developing circular services for pay-per-use home appliances, starting with washing machines. Nancy has an academic background, and she is professor and research coordinator in Sustainable Business Management and Practice at Lund University in Sweden. We talk about how Homie got started, and how the service works. Nancy tells about some of the…
Ep 16 Sophie Thomas

Episode 16 – Sophie Thomas, of Thomas.Matthews ltd

Sophie is an established leader in communication and design, and in the investigation and promotion of circular economy design principles. She has been working in the fields of ethical design, behaviour change and material process through her design agency, Thomas.Matthews ltd, for nearly 20 years. We find out how Sophie uses her experience in sustainable and ethical design to help…

Leave a Reply