strategy

Martin Tomitsch and Steve Baty have written a brilliant book called Designing Tomorrow: strategic design tactics to change your practice, organization and planetary impact, published earlier this year.
Martin Tomitsch is a Professor and Head of the Transdisciplinary School at the University of Technology Sydney (UTS). As a design academic and educator, Martin advocates for the transformative power of design to envision speculative futures and drive positive change. He has written lots of academic articles and seven books, including Making Cities Smarter and Design Think Make Break Repeat.
Steve Baty was the inaugural CEO of the Australian Design Council, co-founder of Meld Studios and co-founder of UX Australia. He is a Director of the Product Stewardship Centre of Excellence and served two years as the President of the Interaction Design Association. Steve focuses on the integration between strategic design and traditional architectural practice, especially for improving our public spaces, infrastructure and services.
You might be noticing interest around supporting responsible innovation in ways that consider all life – human and other-than-human. That might be badged as life-centred, regenerative or post-anthropocentric design, and Martin Tomitsch and Steve Baty say these approaches share an important goal, to ‘reach an operational status where human activity no longer exceeds the planetary limits.’
In Designing Tomorrow, Martin and Steve bring together several design philosophies, to help designers, strategists and policymakers amplify their impact, shift their perspectives and empower them to create lasting positive change inside organizations.
We’ll talk about some of the concepts and tools they introduce in the book, why we need to carefully consider who is involved in a system and the broader implications of our design decisions, and ways to change our mindsets – including about stakeholders, our sphere of influence and how to think about strategic decisions.

Loic Le Fouest is a leading expert in Customer Experience (CX) with a strong track record of driving customer-centric transformation across the private, public, and not-for-profit sectors. As the head of the CX practice at Clarasys in the UK, Loic helps organisations design customer experiences that drive loyalty, innovation, and sustainable business growth.
Clarasys describes itself as The Experience Consultancy — employee-owned, purpose-driven, and dedicated to helping organisations create better experiences for customers, employees, and the planet.
Clarasys recognises that circular economy approaches often require fundamentally different relations between providers and users, and it’s keen to understand more about that.
In 2022, Loic launched a partnership between Clarasys and the University of Exeter’s Centre for the Circular Economy to tackle what they saw as one of the biggest challenges in circularity — customer engagement. This collaboration led to a report and toolkit on Creating Customer Experiences in the Circular Economy, providing businesses with practical strategies to make circular models work for their customers.
Loic is an experienced transformation consultant with over 10 years of consulting and industry experience, and he combines design thinking with his background in product management, digital transformation, lean 6-sigma and change management.
Loic shares insights from Clarasys’ collaboration with the Exeter team, which looked at how businesses were dealing with challenges around user adoption and acceptance across the food and beverage and household appliances sectors.
The research team looked at the new aspects of roles, behaviour and relationships for consumers/, and Loic explains some of the key findings around that, including ‘consumption work’ and ‘key moments that matter’ for customers.
The study also found that firms were struggling to launch and scale successful circular business models, and Loic talks about two kinds of approaches to that – ‘inside out’ versus ‘outside in’.