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Gavin Fernie-Jones is building an amazing social enterprise to create a circular economy for outdoor gear and ski-wear.
Living in the Alps, Gavin has seen for himself the impact global warming has had in the mountains he calls home. He’s always loved the outdoors, having grown up living in an outdoor centre, but it was while running his bootfitting business The Boot Lab that he realised the impact his business was having on the environment.
Gavin started making small changes to the way that business operated, and seeing the results of this inspired him to start a social enterprise called One Tree at a Time.
One Tree at a Time is embedding circular approaches to change behaviours, build community and protect the mountain environment. The One Tree team has tapped into some surprising sources of ‘waste’ to create value for local people and help build and strengthen local connections. On top of that, One Tree at a Time supports businesses and individuals to change behaviour and protect their mountain environment.
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
- A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) and you can use discount code CIRCL20 to get 20% off. It’s available in paperback, ebook and Kindle. If you buy it from online sources, make sure you choose the new edition with an orange cover!
- Sign up to get the podcast player and shownotes for each new episode emailed to your inbox
- Gavin Fernie Jones on LinkedIn https://www.linkedin.com/in/gavin-fernie-jones/
- One Tree at a Time onetreeatatime.fr
- Instagram – Onetree_at_a_time
- Facebook https://www.facebook.com/onetreeatatime.fr
- Riders for Refugees http://ridersforrefugees.com/
- Trees for the Future agroforestry charity https://trees.org/
- Gavin’s recommendation for a future podcast guest: Dan Lawson at ReRun Clothing https://rerunclothing.org/
- Sandra Goldmark’s book (featured in Ep 41) – Fixation: How to Have Stuff without Breaking the Planet https://sandragoldmark.com/
About Gavin Fernie-Jones
Living in the Alps, Gavin’s watched at first-hand the impact global warming has had in the mountains he calls home. He’s always loved the outdoors, having grown up living in an outdoor centre, but it was while running his bootfitting business The Boot Lab that he realised the impact his business was having on the environment. Inspired to act, Gavin started implementing small changes in the way their business operated, and it was this action that led to him founding social enterprise One Tree at a Time in 2019.
Adopting a circular economic model and through the creation of a connected community, One Tree supports businesses and individuals to change behaviour and protect their mountain environment.
If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.
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