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In this episode, we meet Sophie Segal, who wears a few ‘hats’, including with Co-CREATE ImpACT – providing innovative social impact training, and Together Dragonflies – using value creation and innovation to shape new customer experiences.
She helps organisations with their purpose, to design value propositions and customer experiences that resonate. She is also bringing people together in her community to amplify local circular initiatives.
Sophie uses games to engage people in sustainability, and helps organisations with their purpose. I was curious to know more about why organisations are working on sustainability, and a purpose beyond profit. We talked about what Sophie sees as the forces for change, and the barriers (for both business and citizens).
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
- Co-CREATE ImpACT – Innovative social impact training
- Together Dragonflies – Using value creation and innovation to shape new customer experiences
- The best place to find Sophie is on Linkedin
- Circular Economy Club circulareconomyclub.com
- Circular Economy Club Reading Chapter https://www.linkedin.com/groups/12363814/
- Eco Brixs and Andy Bownds – listen to podcast episode 23 – Andy Bownds of EcoBrixs: creating social value by recycling waste plastic into construction materials https://www.rethinkglobal.info/episode-23-andy-bownds-eco-brixs/
- Katie Briggs of the Textile Review – listen to podcast episode 26 https://www.rethinkglobal.info/episode-26-katie-briggs-of-the-textile-review/
- Christian van Maaren of Excess Materials Exchange – listen to podcast episode 32 https://www.rethinkglobal.info/episode-32-christian-van-maaren-of-excess-materials-exchange/
- Feedback Global – listen to podcast episode 9: Lucy Antal – transforming our food systems https://www.rethinkglobal.info/episode-9-lucy-antal-transforming-our-food-systems/
- iFixit ifixit.com
- Patagonia patagonia.com
- Toast Ale https://www.toastale.com/
About Sophie Segal
A former Head of Loyalty for a large international business, Sophie is passionate about people first and human-centred organisations and the idea to rethink business models and engagement for the good of tomorrow.
Sophie works with founders, scale-ups and established organisations to design customer propositions and customer experiences that resonate and make them proud. She helps create inspiring and action-orientated sales and marketing roadmaps that place employees and customers at their heart, to drive customer loyalty, improve customer experiences and transform their business.
Sophie volunteers for the Circular Economy Club, as the organiser for the Reading chapter in the UK.
Sophie holds an MA in International Business and Management. She is a founder, consultant, mentor, facilitator and speaker.
Co-CREATE ImpACT – Innovative social impact training
Together Dragonflies – Using value creation and innovation to shape new customer experiences
If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.
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