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Catherine Weetman talks to Åsa Stenmarck, of IVL, the Swedish Environmental Research Institute. Åsa works on projects that aim to create more sustainable consumption (including reducing consumption overall, sharing, waste minimization, recycling and so on), and she is particularly interested in plastics and food. We talk about return systems for food containers, food waste, behaviour change, ‘weasel words’, and how people expect both governments and companies to make ‘good choices’ easy for us.
Podcast host Catherine Weetman is a circular economy business advisor, workshop facilitator, speaker and writer. Her award-winning book, includes lots of practical examples and tips on getting started. Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).
Stay in touch for free insights and updates…
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
Stay in touch for free insights and updates…
Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
- Åsa Stenmarck stenmarck@ivl.se and on LinkedIn https://www.linkedin.com/in/%C3%A5sa-stenmarck-a4221118/
- IVL https://www.ivl.se
- Lucy Antal of Feedback Global – Episode 9 https://www.rethinkglobal.info/episode-9-lucy-antal-transforming-our-food-systems/
- Robert Cialdini, author of INFLUENCE: The Psychology of Persuasion and other books https://www.robertcialdinibf.com/
- World Economic Forum Risk Report 20202 https://www.weforum.org/reports/the-global-risks-report-2020
- Microsoft will be carbon negative by 2030 https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030
About Åsa Stenmarck
In my work, I focus on developing and deliver projects that have the aim to create a more sustainable consumption (reduction of consumption, sharing, waste minimization, recycling etc.). In relation to that, I also work with plastics (the entire value chain, plastics vs other materials, recycling, recycling etc.) and with food (reduction of food waste, mapping of flows et). Over the years I have worked with many other product/waste types and I know a lot about Swedish and international product and waste legislation, instruments etc. I am a frequently asked expert and speaker in the area and one of my true joys is when I can bring research into reality.
IVL Swedish Environmental Research Institute has a wide environmental profile. We combine applied research and development with close collaboration between industry and the public sphere. Our consultancy is evidence-based, and our research is characterized by interdisciplinary science and system thinking.
IVL was jointly founded in 1966 by the Swedish state and national business interests to carry out research on industrial air and water issues. Today we are an environmental agency concentrating on much more. Common to all of our assignments is the interaction between ecological, economic and social perspectives.
If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.
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