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In this episode, we talk to Eve Kekeh, the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will be outgrown very quickly. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being sent to the next family.
Bundlee was selected to join the Centre for Fashion Enterprise’s FashTech Pioneer Programme, is currently on the Climate KIC accelerator and was recently featured in The Guardian.
We find out how Eve researched the problems associated with babywear, about some surprising obstacles she had to overcome, and discuss some of the advantages of the rental and subscription business model – for the business and its customers.
What I loved about that conversation were the excellent insights for getting started with circular strategies, including exploring the problem from your customer’s perspective, doing a small-scale pilot, and that when your values align with your customers, it means they turn into supporters: rewarding you with useful feedback, loyalty and valuable word-of-mouth marketing.
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
- Catherine’s LinkedIn post, suggesting how Mothercare could have adopted circular economy strategies and prospered
- Rethink Global rethinkglobal.info
- Eve Kekeh on LinkedIn https://www.linkedin.com/in/evekekeh/
- Bundlee https://bundlee.co.uk/
- Bundlee on social media https://www.instagram.com/bundleebaby/ https://www.linkedin.com/company/bundlee/about/ https://twitter.com/bundleebaby https://www.facebook.com/bundleebaby/
- Hire Street https://www.hirestreetuk.com/
- NuWardrobe https://www.thenuwardrobe.com/
- By Rotation – peer to peer clothes lending https://www.byrotation.com/
- Sustainable Work Spaces https://www.sustainableworkspaces.co.uk/
- Rent the Runway renttherunway.com/
About Eve Kekeh
Eve Kekeh is the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will just be outgrown. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being sent to the next renting family to enjoy.
Bundlee is founded on circular economy principles with sustainability at its core. They seek to use new technologies to reduce clothing waste.
Bundlee was selected to join the Centre for Fashion Enterprise’s FashTech Pioneer Programme, is currently on the Climate KIC accelerator and was recently featured in The Guardian.
Learn more about renting at www.bundlee.co.uk and @bundleebaby on social.
If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.
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