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About Catherine

Circular Economy Author | Speaker | Podcaster

In an increasingly challenging business landscape, Catherine Weetman believes circular and regenerative strategies create more value for customers, employees, suppliers and investors.

photo of Catherine Weetman

Why work with me?

Catherine says: I want to help your business thrive, by using circular, regenerative strategies that customers will love – opening up new markets and profit streams, reducing risk and improving resilience.

Too many organisations are stuck in ‘business as usual’, or are wasting time and money on false solutions… I can support you and your team to design a business for tomorrow’s customers – and tomorrow’s challenges.

Future-fit companies are developing new business models and understanding how to shape products, materials and systems to create, capture and circulate more value for everyone.

I’m fascinated by the ‘sweet spot’ where strategy and sustainability come together. I care about helping create a better world, and I believe putting circularity at the heart of your business means a better future for everyone.

Wide-ranging experience with great companies

Catherine started out in manufacturing, qualifying as an Industrial Engineer and moving on to solution design, project and risk management, business intelligence and consulting. Her career spans food, fashion and other sectors, including senior roles at Tesco, Kellogg’s and DHL Supply Chain.

Catherine is a Fellow of the Institute for Sustainability and Environmental Professionals (ISEP) and a member of its Circular Economy Steering Group. A Fellow of the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce), she has has a Master’s degree from Cranfield University and a Certificate in Permaculture Design.

Catherine has worked with a wide range of blue-chip organisations including B&Q, Booker plc, Burton Group, Dixons-Carphone Warehouse, Goodyear, Mothercare, Ricardo-AEA, Sonae Group, The Millennium Dome, WH Smith and Zero Waste Scotland.

Speaker, author and podcaster

In demand as a speaker on the circular economy, Catherine also supplies expert insight on programmes like BBC Radio 4’s The Bottom Line. She provides online and in-person talks and workshops for business, industry associations and venture accelerator programmes, including webinars for several editions of the popular Circular Economy and the 2030 Agenda course offered by the United Nations College. 

Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes a wealth of wide-ranging examples and tips on getting started. She hosts the popular Circular Economy Podcast, featuring interviews with those who are pioneering circular and regenerative solutions.

Catherine’s awards include the Director’s Prize for Outstanding Achievement at Cranfield Centre for Logistics and Transportation, the British Clothing Industries Association Business Fellowship Award and the Plume des Achats for A Circular Economy Handbook.

Catherine lives with her husband in rural North Yorkshire, UK.

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Get in touch to arrange a call