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Catherine Weetman talks to Malin Orebäck, who leads McKinsey Design’s work in sustainability and circular economy. McKinsey Design is one of the world’s leading design agencies, and Malin shares a wide range of insights and gives us a masterclass introduction to circular design for products and services. Malin explains how she helps her clients get started with circular, and overcome linear ‘lock-in’.
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
- Malin Orebäck on LinkedIn https://www.linkedin.com/in/malin-oreb%C3%A4ck-b6bb5a8/
- McKinsey Design https://www.mckinsey.com/business-functions/mckinsey-design/how-we-help-clients and on LinkedIn https://www.linkedin.com/showcase/mckinseydesign/
- People mentioned – Tom Zsaky of Terracycle and Loop https://www.terracycle.com/
- Podcast Episode 17 – Nancy Bocken of Homie https://www.rethinkglobal.info/episode-17-nancy-bocken-of-homie/
About Malin Orebäck
Malin Orebäck leads McKinsey Design’s work in sustainability and circular economy. Design strategist with 27+ years of consultancy experience leading global multidisciplinary teams. Member of McKinsey Design EMEA leadership team. Lecturer, keynote speaker and advisor to global brands on people driven innovation, design for sustainability and business model innovation.
McKinsey Design helps clients drive growth by delivering breakthrough products, services, customer experiences, and design-led innovation. We take a unique, multidisciplinary approach bringing top design talent from award-winning studios (like LUNAR, Veryday, and McKinsey Digital Labs) together with McKinsey & Company’s deep industry expertise. This combination of analytical rigor and breakthrough creativity helps clients across private, public, and social sectors innovate at scale and speed.
If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.
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