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Episode 51 – Jamie Butterworth of Circularity Capital

Circular Economy Podcast Ep 51 Jamie Butterworth Circularity Capital

Catherine Weetman talks to Jamie Butterworth, a founder partner at Circularity Capital. Jamie and the Circularity Capital team help large investors, including financial institutions, global corporations and family offices, to invest in circular businesses which can gain competitive advantage by breaking the link between resource use and business success

Circularity Capital invests in circular businesses and startups, like Winnow, ZigZag, Shark Solutions and Grover. Jamie tells us why there is a need for specialist investment in circular businesses and what specific financial challenges those businesses have, how investors evaluate circular business models, and what is happening as more investors become aware that we’re in a race to solve the climate and biodiversity crises.

Jamie also explains Circularity Capital’s approach to working out what to invest in – through an ‘unintended consequences’ paper.

Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.

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Read on for more on our guest and links to the people, organisations and other resources we mention.

Links we mention in the episode:

vAbout Jamie Butterworth

Jamie Butterworth is a member of the Investment Committee and part of the Investment Team at Circularity Capital, a specialist private equity firm targeting growth stage investments in business enabling the circular economy. Jamie leads Circularity Capital’s work in connecting investee management teams to new business development opportunities in the circular economy and is also head of Investor Relations.

Jamie is the former CEO and part of the founding team of the Ellen MacArthur Foundation, a global hub for circular economy innovation and has developed a deep understanding of how the circular economy drives value, working with a number of the world’s leading brands to support them in successfully deploying circular business models. He was also instrumental in developing and launching the Circular Economy 100, a platform for multinationals, SMEs, academic institutions and municipalities to capture the commercial opportunities of the circular economy.

Jamie is a business fellow of Oxford University’s Smith School, a member of the Advisory Board of the Accenture Circulars Accelerator and has contributed to a number of forums on the circular economy including at the World Economic Forum and the European Commission Resource Efficiency Platform. 

If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.

Please follow the Circular Economy Podcast and let us know what you think on LinkedIn, and if you love this episode, please leave us a review wherever you listen, or send an email

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