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Episode 38 – Zaqiya Cajee of SwopItup

Weetman talks to Zaqiya Cajee, a young entrepreneur in the UK who has set up a not-for-profit scheme. SwopItUp helps young people to swap their fashionable clothes, so they can experiment with different trends, colours, shapes and so on, without being part of the throwaway culture – and save money!

We’ll hear how SwopItUp is developing technology to engage users and to help overcome the challenges of distancing during lockdow, to reduce the risk of the virus spreading via the clothes, and to track and analyse swapping trends.

Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.

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About Zaqiya Cajee

Episode 38 - Zaqiya Cajee of SwopItupLeading the charge in tackling the issue of fast fashion is 17 year-old Zaqiya Cajee.

Founder of the SwopItUp scheme, Zaqiya is encouraging teenagers across the country to swop their clothes and dispel the throwaway nature of today’s fashion.

The scheme sees students hand-in unwanted items of clothing, in exchange for tokens, which then form the ‘Swop Store’.

Zaqiya’s ultimate goal is to have 25 schools running SwopItUp by 2021, soon after broadening it to become a national, eventually even international, enterprise.

 

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