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Episode 34 – Noreen Kam and Michael Brown of LUP Global

Catherine Weetman talks to Noreen Kam and Michael Brown of LUP Global, in Australia, about the circular asset management solution they’ve developed for LUP Global’s customers.

We hear about the opportunities for companies to reduce their capex, improve the performance and lifetime cost of equipment, and to recover value from the equipment at the end of its service period. Michael explains how this approach is normal in the airline industry, where often the airline doesn’t own anything – the plane, the engines, even the seats. Everything is owned, provided and maintained by the suppliers – you may have heard of the Rolls Royce example, selling power by the hour so you purchase the performance of the engine, instead of buying the engine itself.

Noreen and Michael realised that many other industry sectors don’t use these approaches, and so they are helping companies benefit from circular asset management, starting with laboratory equipment.

Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.

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Read on for more on our guest and links to the people, organisations and other resources we mention.

Links we mention in the episode:

About Noreen Kam and Michael Brown

Noreen Kam founded LUP Global at the end of 2017 after recognising an opportunity to contribute to the Circular Economy.

Prior to LUP, Noreen was Executive Director at AUZ Country Carriers, and on the Board of Community Support Frankston, the second largest agency of its kind in Victoria, Australia helping over 13,000 homeless and disadvantaged per annum.

Utilising the spare capacity of AUZ Country trucks and warehouse space, we reached out to our 1800+ client network (all businesses) to collect non-perishable donations which we would transport and store for free to deliver to the charity as and when they needed it. Over the first year, we collected over 20 tonnes worth of goods otherwise earmarked for landfill.

Recognising the opportunity with the enormous amount of good quality assets that otherwise end up as ‘landfill’, by leveraging on her global Supply Chain experience and networks, LUP Global was founded to re-allocate high value or high volume under-utilised assets from companies, to other industries and countries that could utilise them to the fullness of their lifecycle.

Noreen has over 20 years experience in Supply Chain Management, with a particular focus on Procurement and Logistics, working in a variety of industry sectors from Life Sciences, Biotechnology, to FMCG, Education and Consulting. She holds a Masters in Supply Chain graduating with First Class Honours from the University of Melbourne and is a Member of the Chartered Institute of Procurement and Supply (MCIPS).

Michael Brown joined LUP Global as Chairman in July 2019; the ability to apply his considerable experience in the pursuit of the goals of Lup to optimise asset lifecycles and develop the circular economy offer a new and exciting challenge.

He is an internationally experienced operations executive. Commencing his career with Kodak Australasia Pty Ltd in Coburg, Melbourne; he then joined the parent company Eastman Kodak and spent 15 years working across Asia, USA and England in a variety of leadership roles in Supply Chain and Finance.

Returning to Australia in 2002, he worked in a number of Consulting roles before joining Whirlpool as Director Operations and then Qantas as Group General Manager Engineering Supply Chain. He then again worked in Consulting with a focus on Aviation and Health sectors before commencing his previous role as General Manager Supply Chain and Sourcing for Nexans Olex ANZ.

Michael holds a Masters in Supply Chain from the University of Melbourne and studied Business at Royal Melbourne Institute of Technology. He is also Member of the Chartered Institute of Purchasing and Supply (CIPS), Australian Institiute of Export (AIEX) and a Member of the Australian Institute of Company Directors (AICD)

LUP Global – Circular Asset Management services

If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.

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