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Episode 31 – Tom Fecarotta of Rheaply

Catherine Weetman talks to Tom Fecarotta of Rheaply, a company based in the US. Rheaply helps organisations share physical assets and other resources either within, or outside the organisation. Rheaply works across a number of sectors, bio-pharma to retail, helping clients get more use out of idle assets including equipment, materials and chemicals. They can choose to donate, or to sell those un-used assets.

We hear about Rheaply’s core technology, its Asset Exchange Manager, and how this allows people to highlight those unused assets. We hear about the focus on Zero Waste in the US, and how Rheaply uses gamification to help people become Zero Waste Heroes in their organisation. We also find out why assets that still have value get discarded, and why looking at your internal operations first can pay dividends for resource efficiency and sustainability.

Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.

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Read on for more on our guest and links to the people, organisations and other resources we mention.

Links we mention in the episode:

Tom Fecarotta (VP, External Affairs)

Tom Fecarotta of RheaplyTom Fecarotta is the Vice President of External Affairs at Rheaply, providing user engagement strategies and cross-channel marketing initiatives for Rheaply clients and partners. Tom’s primary leadership responsibilities at Rheaply include marketing/brand strategy development, sales enablement content, corporate communications, customer success, event marketing and sponsorships, and content creation.

Prior to joining Rheaply, Tom worked for 10+ years as a digital and content marketer for various life science and clean technologies, developing event campaigns and launch strategies for premier brands in biotech/biopharma and healthcare, including SLAS, JP Morgan, SfN and BIO.

Rheaply:

A leader in the circular economy, Rheaply (pronounced REE-plee) enables companies to share and sell physical assets within and between organizations on its modernized asset management platform. With Rheaply’s Asset Exchange Manager (AxM), organizations in a number of verticals, including higher education, healthcare, technology, government, and retail, can gain transparency about and utilize available assets, which enables them to decrease procurement costs, storage costs, and unnecessary waste. To learn more about Rheaply, visit rheaply.com or follow @RheaplyInc.

If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.

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