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Evolena de Wilde d’Estmael is co-founder & CEO of Faircado, a Berlin-based startup that provides the first AI-powered second-hand shopping assistant in Europe. Faircado’s technology helps people find the best second-hand alternatives to what they are searching for online. Driven by the mission to reduce global waste and support the shift to a circular economy, Faircado’s goal is to help make second-hand goods the first choice for consumers.
Evolena was born in Belgium and is proud to be an impact entrepreneur, committed to the circular economy and sustainability. She was named one of the top 100 women in social enterprise in 2022 and is an EU Climate Pact Ambassador. Evolena is also the co-founder of Solidartsy, a non-profit dedicated to bridging the art world’s gender pay gap.
Faircado is available as a browser extension, working in the background to search for second-hand alternatives to whatever you’re looking to buy, and Evolena explains why they decided to start with a browser extension rather than an app or a website.
Until recently, Faircado was available only in Germany, and yet already has 100 million products integrated from 60 different partners. Evolena talks about the numbers and the partnerships, including how this works commercially and how companies like eBay are reacting.
We hear about the underlying principles for designing the technology, and how Faircado has used research into habits and behaviours to make it easy for people to adopt.
Evolena shares some of her fascinating backstory too, which blends a deep sense of purpose with making interesting and maybe unexpected choices at various forks in the road.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links for our guest:
- Evolena on LinkedIn: https://www.linkedin.com/in/evolenadewilde/
- Faircado Website: www.faircado.com
- Faircado on X: https://x.com/Faircado
- Faircado on LinkedIn:https://www.linkedin.com/company/faircado/
- Faircado on Instagram: https://www.instagram.com/faircado/
Books, people and organisations we mentioned
- IKEA and Globescan research https://globescan.com/2023/11/23/ikea-people-planet-consumer-insights-and-trends-2023-empowering-people-to-engage-in-more-sustainable-actions/
- Margaret Mead’s work and ‘never doubt’ quote: https://en.wikiquote.org/wiki/Margaret_Mead
Guest bio
Evolena de Wilde d’Estmael, co-founder & CEO of Faircado is a proud impact entrepreneur, committed to the circular economy and sustainability. Belgium-born Evolena was named one of the top 100 women in social enterprise in 2022 and is an EU Climate Pact Ambassador. In addition to her work at Faircado, Evolena is the co-founder of Solidartsy, a non-profit dedicated to bridging the art world’s gender pay gap.
Faircado is a Berlin-based startup that provides the first AI-powered second-hand shopping assistant in Europe. Through its technology, consumers can find the best second-hand alternatives to what they are searching for online. Driven by the mission to reduce global waste, Faircado’s goal is to shift the linear economy to a circular economy and make second-hand goods the first choice for consumers. Its browser extension is designed to provide a convenient tool which searches for second-hand goods for consumers. The Faircado extension can show customers the pre-owned alternative of the item they are shopping for online in mere seconds.
