Skip to content

95 Simone Andersson – social value from circular e-waste solutions

Circular Economy Podcast 95 - Simone Andersson - social value from circular e-waste solutions

Catherine Weetman talks to Simone Andersson, Chief Commercial Officer at WEEE Centre, a Kenyan social enterprise that’s been expanding safe e-waste management and circular solutions across East Africa, since 2012.

Simone’s background is in communication and sustainability action around waste and water management, and before joining the WEEE Centre she was at RISE (Research Institutes of Sweden), where she led innovative developmental projects on resource efficiency, circular economy systems, traceability, precious materials and various solid and liquid wastes.

Her mission is to create awareness about the possibilities and prosperity of Green Business and Clean Tech.

The WEEE Centre focuses on people, planet and prosperity, in particular by helping young people improve their social and economic circumstances. It’s aiming to expand the collection infrastructure to cover all Kenyan Counties and to increase local recycling by bringing more advanced technologies. It also wants to reach other African countries, starting with neighboring Uganda and Tanzania.

By 2019, the WEEE Centre had recycled more than 10,000tons of e-waste, serving over 8,000 clients across Africa, and creating hundreds of jobs. It became the first and only e-waste management organization to be ISO certified with multiple awards. WEEE Centre has the capacity to recycle all types of e-waste, and has trained many other African countries on safe e-waste recycling.

We’ll hear about the operational complexities, some of the collaborations and partnerships they’ve fostered to overcome the challenges of being a relatively small enterprise, and how they’re trying to make sure they create value-adding circular flows, rather than focusing on recycling.

Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.

Stay in touch for free insights and updates… 

Read on for more on our guest and links to the people, organisations and other resources we mention.

Links we mention in the episode:

WEEE Centre

Circular Innovation Hub, CIH

About Simone Andersson

Simone Andersson is the Chief Commercial Officer at WEEE Centre, a Kenyan social enterprise, expanding safe e-waste management and circular solutions across East Africa, since 2012. With a BSc in Environment and Health from Umeå University, Sweden, she has +19 years’ experience of communication and sustainability action around waste and water management. Previously, at RISE (Research Institutes of Sweden), she led innovative developmental projects on resource efficiency, circular economy systems, traceability, precious materials and various solid and liquid waste in society.

Her mission is to push development of society positively forward by creating awareness about the possibilities and prosperity that lays in Green Business and Clean Tech. She takes pride in being an enabler and communicator – creating awareness, finding constructive collaborations and inspiring to action for holistic structures.

About WEEE Centre & the Circular Innovation Hub

WEEE Centre is a social enterprise with a mission to provide a green and safe environment through a circular vision for e-waste management – design and policy dialogues, collection, reuse and material recovery of electrical and electronic waste. In 2012, it sprung out of the NGO Computers For Schools Kenya, after some years of creating a take-back scheme from beneficiary Learning Institutions. The company is now ISO-certified for 9001 (quality) and 14001 (environment) and runs environment friendly operations with focus on people, planet and prosperity through involvement of youth to improve their social and economic circumstances. The aim is to expand the collection infrastructure to cover all Kenyan Counties and to increase the local recycling by bringing more advanced technologies and also open entities in other African countries, starting with neighboring Uganda and Tanzania.

To tackle issues regarding the lack of start-up and innovation support, as well and insufficient research and development infrastructure related to the Circular Economy in Kenya, WEEE Centre founded the Circular Innovation Hub (CIH) in September 2021. It highlights and supports solutions to Circular Economy problems through innovation, training, awareness creation and research & development. The CIH seeks to be the one-stop-shop where businesses, academia, entrepreneurs, authorities and investors can tackle common problems and find joint opportunities in the emerging Green/Clean Tech Industry.

Interview Transcript

Click here to open the transcript…

If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.

Please follow the Circular Economy Podcast and let us know what you think on LinkedIn, and if you love this episode, please leave us a review wherever you listen, or send an email

Rethink loop

Get in touch to arrange a call