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We explore a different way of thinking, about how business fits into our society and economy. Jennifer Hinton is a systems researcher and activist in the field of sustainable economy. Her work focuses on how societies relate to profit and how that relationship affects global sustainability challenges.
Jennifer started developing this theory in the book How on Earth, which outlines a conceptual model of a not-for-profit market economy – the Not-for-Profit World model.
As an activist, Jennifer collaborates with civil society organizations, businesses, and policy makers to transform the economy so that it can work for everyone within the ecological limits of the planet. Jennifer holds a double PhD in Economics and Sustainability Science, and is a researcher at Lund University and a senior research fellow at the Schumacher Institute.
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
- Learn more about Jennifer Hinton’s work at: https://www.relationship-to-profit.net/
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LinkedIn: https://www.linkedin.com/in/jennifer-hinton-758a544/
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Twitter handle: @Hintojen
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If you want a glimpse into Jennifer’s journey with the circular economy, that can be found in paragraphs 3-5 of her Circular Conversations article: https://www.circularconversations.com/research-series-young-researchers/a-circular-economy-for-sustainability-not-for-profit)
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Madlug – the company Catherne mentioned https://www.madlug.com/
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The books we mentioned – all available on Amazon (hopefully you prefer to buy from your local bookstore…!)
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ABC+D by Craig Johnson and Ken Webster https://wordery.com/abc-d-craig-johnson-9780955983139
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Ecological economist Tim Jackson’s books: Post Growth. Life after Capitalism (2021) Cambridge: Polity Press.. Prosperity without Growth – Foundations for the Economy of Tomorrow (2017) London: Routledge.
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Kerryn Higgs, Collision Course: Endless Growth on a Finite Planet (2014) https://mitpress.mit.edu/books/collision-course
About Jennifer Hinton
Jennifer Hinton is a systems researcher and activist in the field of sustainable economy. Her work focuses on how societies relate to profit and how this relationship affects global sustainability challenges.
Her relationship-to-profit theory uses systems thinking and institutional economics to explain how key aspects of business and markets drive social and ecological sustainability outcomes. She started developing this theory in the book How on Earth, which outlines a conceptual model of a not-for-profit market economy – the Not-for-Profit World model.
As an activist, she collaborates with civil society organizations, businesses, and policy makers to transform the economy so that it can work for everyone within the ecological limits of the planet.
She holds a double PhD in Economics and Sustainability Science, and is a researcher at Lund University and a senior research fellow at the Schumacher Institute.
If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.
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