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We hear insights from Anette Timmer of DESSO by Tarkett, a leading carpet brand that was an early adopter of circular economy principles.
Anette Timmer began her journey with DESSO almost 18 years ago and has played a central role in the business’ transition to a circular economy model.
Anette helps to bridge the gap between the vision and execution of circular transformation, using marketing and communications to educate audiences about circularity; develop stakeholder trust and transparency; inspire behaviour change among customers; and build advocacy and momentum across the wider industry.
Anette is a strong advocate for cross-industry collaboration, where businesses share experiences, and work together to create systems to circulate products and materials.
DESSO is now part of Tarkett and has a long-held belief in designing with people and planet in mind, and over a decade ago, it made a bold commitment to place circularity at the core of its ambitions.
Moving towards a closed-loop system has involved a total change of mindset within the business. DESSO calls its commitment the Beauty of Circularity, and it drives the business to do more with less at every stage.
Anette unpacks the three pillars of DESSO’s ‘Beauty of Circularity’ strategy: designing products to live multiple lives; developing innovative materials that are made to be remade; and building systems to return flooring at end of life to complete the circular journey.
And sometimes, synchronicity steps in to lend a hand!
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
Stay in touch for free insights and updates…
Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
Links for our guest:
- DESSO by Tarkett – website: https://professionals.tarkett.com/en_EU/node/desso-carpet-tile-and-roll-solutions-innovation-functionality-and-sustainability-5527
- Beauty of Circularity: https://professionals.tarkett.com/en_EU/node/the-beauty-of-circularity-sustainability-campaign-18225
- DESSO on LinkedIn: linkedin.com/company/desso
- DESSO on IG: https://www.instagram.com/desso_carpets/
- ANETTE Timmer on LinkedIn: https://www.linkedin.com/in/anette-timmer-larsen-36702521/
Books, people and organisations we mentioned
- Cradle to Cradle by William McDonough and Michael Braungart https://mcdonough.com/cradle-to-cradle/
Guest bio
Anette Timmer, Marketing Director Workplace & Hospitality for Tarkett EMEA
Anette began her journey with DESSO almost 18 years ago, and has played a central role in the business’ transition to a circular economy model, through product innovation, marketing and communications.
Within her role, Anette helps to bridge the gap between the vision and execution of Tarkett’s circular transformation, using marketing and communications to educate audiences about circularity; develop stakeholder trust and transparency; inspire behaviour change among customers; and build advocacy and momentum across the wider industry.
Anette is a strong advocate for radical cross-industry collaboration, where businesses habitually work together to share experiences, close material loops and create systems that enable products, materials and energy to circulate efficiently across sectors.
A Danish native, Anette has lived and worked in the Netherlands and in the UK. Before joining Tarkett, she gained international business experience in Product Marketing and Communications with Trelleborg Group, General Electric and Armstrong World Industries.
DESSO by Tarkett is a leading global carpet brand, with a long-held belief in designing with people and planet in mind.
More than a decade ago, DESSO made a bold commitment to place circularity at the core of its ambitions. Moving away from the carpet industry’s standard take-make-waste model towards a closed-loop system has involved a total change of mindset within the business, alongside an ambitious strategy with challenging milestones.
DESSO calls its commitment the Beauty of Circularity, and it drives the business to do more with less at every stage – designing products to live multiple lives; developing innovative materials that are made to be remade; and building systems to return flooring at end of life to complete the circular journey.
For DESSO, circularity is a continuous journey. Continuously improving materials, nurturing collaboration and creating products that reduce environmental impact. Closing the loop, day after day.
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Podcast music
Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.
