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In episode 116, we hear from Chuck Fuerst, the Chief Marketing Officer for software provider ReverseLogix.
ReverseLogix is the only end-to-end, centralized, and fully integrated returns management system built specifically for retail, eCommerce, manufacturing and 3PL organizations. The ReverseLogix platform facilitates, manages, and reports on the entire returns’ lifecycle.
Catherine Weetman says, “When I first worked in logistics, back in the late 1980s, for most companies, most of the time, returns were a minor issue. When e-commerce came along, starting in the 1990’s, product returns began to increase, and over the last few decades – especially as companies have moved towards cheaper products, with less reliable information on sizing for things like clothing – returns have become a major issue for many businesses – for manufacturers and retailers, and for both B2B and B2C models.”
Chuck explains how the ReverseLogix software helps companies improve the process for getting products back into the system – whether that’s from e-commerce returns, returns of faulty goods, for repairs and warranty claims, and more. We’ll hear how ReverseLogix improves the customer returns experience, saves employee time with faster workflows, and helps businesses get insights into returns data – all of which improve profits and circular outcomes. Drilling down into the data can shine a light on issues that would otherwise be difficult to spot, and can help businesses get on top of those before they become a major problem.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
Links for our guest:
- Chuck Fuerst on LinkedIn https://www.linkedin.com/in/chuckfuerst/
- ReverseLogix on LinkedIn https://www.linkedin.com/company/reverselogix/
- ReverseLogix on Twitter https://twitter.com/reverselogix
- ReverseLogix on YouTubr https://www.youtube.com/@reverselogix6058/videos
Guest bio
Chuck Fuerst serves as the Chief Marketing Officer for ReverseLogix. In this role, Chuck leverages a long track record to help ReverseLogix achieve peak growth through integrated marketing, demand generation, and go-to-market strategy.
Before joining ReverseLogix, Chuck served as the director of product marketing at Plex Systems, a SaaS-based ERP platform.
Prior to Plex Systems, he was vice president of marketing for 3Gtms, a hypergrowth transportation management system (TMS) start-up, led product strategy for HighJump (now Körber), and held marketing leadership positions at Lawson Software (now Infor) and RSM.
ReverseLogix
ReverseLogix is the only end-to-end, centralized, and fully integrated returns management system built specifically for retail, eCommerce, manufacturing and 3PL organizations. Whether B2B, B2C or hybrid, the ReverseLogix platform facilitates, manages, and reports on the entire returns’ lifecycle. Organizations that rely on ReverseLogix deliver a vastly superior customer returns experience, save employee time with faster workflows, and increase profits with 360⁰ insight into returns data.
Today, leading brands in every sector are scaling their businesses and outperforming competitors with ReverseLogix.
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Podcast music
Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.