We know the circular economy aims to reduce, reuse, remake and eventually to recycle – but what if there is another R – rebound – opening the door for companies to adopt circular strategies and still drive growth in consumption (and pollution and waste)? We explore rebound, ask how to avoid it, and suggest we should be aiming instead for a regenerative economy.
Every day, we hear news about climate change and other critical global risks. Why aren’t we facing up to these, and taking action? Are we suffering from cognitive dissonance? We explore what that means, why it’s problematic, and how we overcome it. We look at how to bridge the gap between the problem and positive solutions, encouraging circular economy approaches to create better businesses (and a better world!).